The Death of Conventional Marketing – OBZ Podcast Episode 3

Online Business Zen » Podcasts

The internet has brought about some huge changes to the way we buy things and also the way products are marketed. This week I take a look at some of these major changes, and how they are transforming both conventional businesses and traditional marketing. I also talk about why “sliced bread” was not the best thing since sliced bread, answer some questions on blogging, and talk about a tip for finding out what other people are saying about your product or business online.

OBZ 3 – Death of Conventional Marketing.mp3

Topics mentioned in this podcast: (17:43)

• How the internet has changed our buying habits, and what that means for marketing businesses
• Seth Godin’s books “Tribes” and “Purple Cow” and Malcom Gladwell’s “The Tipping Point”
• What kind of businesses will survive in the new economy
• A story about sliced bread
• Two questions on blogging
• Google Alerts – For tracking what people are saying about you online

Ask me a Question for the Show!

• Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show
• Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show

The Online Business Zen Podcast

The Online Business Zen podcast is featured in the iTunes store. If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.

For those using another podcast client or a mobile client, visit the podcast page to get the full feed link.