Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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24d ago 28:06

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During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?

Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.

Today, we're going to talk about how small and mid-sized retailers can punch above their weight during the critical holiday season. We'll explore the challenge of turning fragmented customer data from online browsing, email clicks, and even in-store visits into a cohesive strategy that drives precision-targeted campaigns, creates loyal customers, and, most importantly, delivers measurable ROI in a complex, multi-channel world.

To help me discuss this topic, I'd like to welcome, Diana Williams, VP of Product Management at Intuit Mailchimp.
About Diana Williams

Diana Williams on LinkedIn: https://www.linkedin.com/in/dianalwilliams/
Resources
Intuit Mailchimp: https://www.mailchimp.com
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