B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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The Agile Brand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Agile Brand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX와 비슷한 콘텐츠
Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
…
continue reading
Welcome to The Laylee Emadi Podcast—the show for creative entrepreneurs who are ready to step into the spotlight as educators, speakers, and industry leaders. Whether you’re building your first course, booking stages, or scaling your impact, this is your space for candid conversations, actionable strategies, and the real talk no one else is having. Host Laylee Emadi is a speaker, coach, and founder of The Creative Educator Conference, helping you grow your influence without losing your authe ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
…
continue reading
Thrive is the podcast for content creators, bloggers, and influencers to learn tactics, strategies, and behind-the-scenes info from the best in the business. We're here to support you with blogging and social media tutorials, workshops, a community, and this podcast. Thrive Founder and CEO Bree Pair interviews content creators, bloggers, YouTubers, and entrepreneurs to get strategic info on how to build a successful business. To stay in touch with all things Thrive head to our website Thrive ...
…
continue reading
How we invest today drives tomorrow’s innovations. Through conversations with investors and entrepreneurs, explore how investment decisions have the potential to improve our lives in unexpected ways. Powered by the network of Cambridge Associates, host Hillary Ribaudo explores the investments being made that will redefine our future. Join us to uncover the Unseen Upside.
…
continue reading
If you’re leading change in organizations, this will be your favourite podcast. Change is harder than ever. Transformation is more complex, unpredictable and overwhelming than it’s ever been. Change Signal cuts through the noise to find the good stuff that works. Michael Bungay Stanier, author of The Coaching Habit and organizational transformation student for thirty years, talks to the best thinkers, senior leaders, and experienced practitioners in the world of change, to find what works, w ...
…
continue reading
Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.
…
continue reading
Deep conversations with the best founders and business leaders that go beyond the usual advice to uncover the timeless principles that drive success. Master the best of what other people have already figured out. If you enjoy the show, please hit the follow button.
…
continue reading
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#751: Traject Data CEO Rochelle Thielen on the role of data in retail
Manage episode 513680416 series 2577060
The Agile Brand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Agile Brand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?
Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.
Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.
About Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.
Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/
Resources
Traject Data: https://www.trajectdata.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
768 에피소드
#751: Traject Data CEO Rochelle Thielen on the role of data in retail
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
공유
Manage episode 513680416 series 2577060
The Agile Brand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Agile Brand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?
Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.
Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.
About Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.
Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/
Resources
Traject Data: https://www.trajectdata.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX와 비슷한 콘텐츠
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
…
continue reading
Welcome to The Laylee Emadi Podcast—the show for creative entrepreneurs who are ready to step into the spotlight as educators, speakers, and industry leaders. Whether you’re building your first course, booking stages, or scaling your impact, this is your space for candid conversations, actionable strategies, and the real talk no one else is having. Host Laylee Emadi is a speaker, coach, and founder of The Creative Educator Conference, helping you grow your influence without losing your authe ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
…
continue reading
Thrive is the podcast for content creators, bloggers, and influencers to learn tactics, strategies, and behind-the-scenes info from the best in the business. We're here to support you with blogging and social media tutorials, workshops, a community, and this podcast. Thrive Founder and CEO Bree Pair interviews content creators, bloggers, YouTubers, and entrepreneurs to get strategic info on how to build a successful business. To stay in touch with all things Thrive head to our website Thrive ...
…
continue reading
How we invest today drives tomorrow’s innovations. Through conversations with investors and entrepreneurs, explore how investment decisions have the potential to improve our lives in unexpected ways. Powered by the network of Cambridge Associates, host Hillary Ribaudo explores the investments being made that will redefine our future. Join us to uncover the Unseen Upside.
…
continue reading
If you’re leading change in organizations, this will be your favourite podcast. Change is harder than ever. Transformation is more complex, unpredictable and overwhelming than it’s ever been. Change Signal cuts through the noise to find the good stuff that works. Michael Bungay Stanier, author of The Coaching Habit and organizational transformation student for thirty years, talks to the best thinkers, senior leaders, and experienced practitioners in the world of change, to find what works, w ...
…
continue reading
Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.
…
continue reading
Deep conversations with the best founders and business leaders that go beyond the usual advice to uncover the timeless principles that drive success. Master the best of what other people have already figured out. If you enjoy the show, please hit the follow button.
…
continue reading
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Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
