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Chris Dunn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Dunn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EMT #38 with Emily Dilbeck - Backyard Party Thinking: Why Micro-Events Will Revolutionize B2B Events

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Manage episode 507246107 series 3636693
Chris Dunn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Dunn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This episode of Event Marketer’s Toolbox dives deep into the art and science of micro events—those intentionally small, connection-focused gatherings that break through the noise of traditional B2B experiences. Guest Emily Dilbeck of Unbound shares her practical five-step micro event playbook and explains how “backyard party” philosophy creates stronger emotional bonds, higher ROI, and more memorable attendee experiences.

From LEGO figurine check-ins to wizard-themed sidecar events, Emily offers a masterclass in designing events that feel human, not transactional. If you’re overwhelmed with bloated budgets and underwhelming outcomes, this episode offers clarity, strategy, and actionable takeaways to reshape how you view event marketing.

1. Connection Over Crowd Size

“Small is powerful.”
Micro events don't need 500 attendees to make an impact. In fact, smaller, curated events often foster stronger, more authentic relationships—the kind that lead to deals, partnerships, and lasting brand recall.

2. The Five-Step Micro Event Playbook

Emily’s roadmap for planning impactful small-scale events includes:

  • Define the Goal – Know your purpose: pipeline, relationship-building, or thought leadership.
  • Curate the Guest List – Choose attendees who contribute, not just consume.
  • Map the Journey – Think beyond the event itself: pre-invite messaging, on-site interactions, and post-event follow-ups matter.
  • Play & Delight – Create whimsical, joyful moments that disarm and connect attendees.
  • Measure What Matters – Success is not just attendance. It's about conversations, connections, and follow-ups.

3. The "Backyard Party" Mentality

Instead of high-pressure corporate events, Emily recommends experiences that feel intimate, familiar, and safe—like a gathering in someone’s backyard. Think: cornhole, fire pits, and real talk. These relaxed environments encourage vulnerability and build trust fast.

4. Sidecar Events = Control + Creativity

Emily shares a memorable case study of Lavender’s “Wizard Rave” at SASTR—an example of a brand bypassing the noise of the trade show floor to create an unforgettable, socially sharable experience. Sidecar events give marketers the power to own the narrative and the vibe.

5. Budget Constraints Breed Innovation

Big budgets ≠ Big impact. Emily emphasizes the value of intentional design over flashy production. Even a $15K event can drive results if it’s rooted in emotional experience, clarity of purpose, and meaningful attendee selection.

👉 If you're a field marketer, event planner, or experiential strategist, Emily’s micro event playbook should be your new go-to. And remember: belonging is the best branding.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!

  continue reading

챕터

1. Intro + Guest Welcome (00:00:00)

2. Meet Emily Dilbeck & Her Journey in Events (00:02:39)

3. Micro Events & the Backyard Party Philosophy (00:06:24)

4. Creating Safe Spaces for Connection (00:09:09)

5. Scaling Down: The Power of 15 Attendees (00:11:39)

6. Sidecar Event Case Study: Lavender’s Wizard Rave (00:15:39)

7. Budget Strategy: Realigning Event Spend (00:20:39)

8. Building a Unified Event Experience (00:25:39)

9. Emily’s 5-Step Micro Event Playbook (00:30:39)

10. Curating the Perfect Guest List (00:36:39)

11. Designing for Play & Delight (00:42:39)

12. Measuring Impact Beyond Attendance (00:45:39)

13. Top Tips: Humanity, Intention & Whimsy (00:50:39)

14. Beyond the Booth: Emily’s Monthly Roundtable (00:55:39)

15. Final Wrap-Up + How to Connect (00:58:39)

41 에피소드

Artwork
icon공유
 
Manage episode 507246107 series 3636693
Chris Dunn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Dunn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This episode of Event Marketer’s Toolbox dives deep into the art and science of micro events—those intentionally small, connection-focused gatherings that break through the noise of traditional B2B experiences. Guest Emily Dilbeck of Unbound shares her practical five-step micro event playbook and explains how “backyard party” philosophy creates stronger emotional bonds, higher ROI, and more memorable attendee experiences.

From LEGO figurine check-ins to wizard-themed sidecar events, Emily offers a masterclass in designing events that feel human, not transactional. If you’re overwhelmed with bloated budgets and underwhelming outcomes, this episode offers clarity, strategy, and actionable takeaways to reshape how you view event marketing.

1. Connection Over Crowd Size

“Small is powerful.”
Micro events don't need 500 attendees to make an impact. In fact, smaller, curated events often foster stronger, more authentic relationships—the kind that lead to deals, partnerships, and lasting brand recall.

2. The Five-Step Micro Event Playbook

Emily’s roadmap for planning impactful small-scale events includes:

  • Define the Goal – Know your purpose: pipeline, relationship-building, or thought leadership.
  • Curate the Guest List – Choose attendees who contribute, not just consume.
  • Map the Journey – Think beyond the event itself: pre-invite messaging, on-site interactions, and post-event follow-ups matter.
  • Play & Delight – Create whimsical, joyful moments that disarm and connect attendees.
  • Measure What Matters – Success is not just attendance. It's about conversations, connections, and follow-ups.

3. The "Backyard Party" Mentality

Instead of high-pressure corporate events, Emily recommends experiences that feel intimate, familiar, and safe—like a gathering in someone’s backyard. Think: cornhole, fire pits, and real talk. These relaxed environments encourage vulnerability and build trust fast.

4. Sidecar Events = Control + Creativity

Emily shares a memorable case study of Lavender’s “Wizard Rave” at SASTR—an example of a brand bypassing the noise of the trade show floor to create an unforgettable, socially sharable experience. Sidecar events give marketers the power to own the narrative and the vibe.

5. Budget Constraints Breed Innovation

Big budgets ≠ Big impact. Emily emphasizes the value of intentional design over flashy production. Even a $15K event can drive results if it’s rooted in emotional experience, clarity of purpose, and meaningful attendee selection.

👉 If you're a field marketer, event planner, or experiential strategist, Emily’s micro event playbook should be your new go-to. And remember: belonging is the best branding.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!

  continue reading

챕터

1. Intro + Guest Welcome (00:00:00)

2. Meet Emily Dilbeck & Her Journey in Events (00:02:39)

3. Micro Events & the Backyard Party Philosophy (00:06:24)

4. Creating Safe Spaces for Connection (00:09:09)

5. Scaling Down: The Power of 15 Attendees (00:11:39)

6. Sidecar Event Case Study: Lavender’s Wizard Rave (00:15:39)

7. Budget Strategy: Realigning Event Spend (00:20:39)

8. Building a Unified Event Experience (00:25:39)

9. Emily’s 5-Step Micro Event Playbook (00:30:39)

10. Curating the Perfect Guest List (00:36:39)

11. Designing for Play & Delight (00:42:39)

12. Measuring Impact Beyond Attendance (00:45:39)

13. Top Tips: Humanity, Intention & Whimsy (00:50:39)

14. Beyond the Booth: Emily’s Monthly Roundtable (00:55:39)

15. Final Wrap-Up + How to Connect (00:58:39)

41 에피소드

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