EMT #37 with Mitchell Mauk - Storytelling Through Exhibit Design: Metaphor, Simplicity & Impact

Event Marketer's Toolbox

In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sat down with Mitchell Mauk, Principal of Mauk Design, to discuss how storytelling, metaphor, and simplification can transform exhibits into memorable, engaging, and effective experiences.

Mitchell, whose work spans NASA, Google, McDonald’s, AT&T, and O.C. Tanner, shared his insights on how exhibits can communicate complex ideas simply, captivate audiences, and reinforce brand messaging. Even for those who weren’t able to see the visuals, Mitchell “painted a picture” with his examples and explanations, making the episode both educational and actionable.

Key Insights from the Episode:

• Storytelling drives engagement: Exhibits that tell a clear narrative capture attention and make messages stick.
• Metaphor simplifies communication: Using relatable concepts helps attendees remember your message long after the event.
• Simplification enhances interaction: Clear, intuitive design ensures attendees can navigate, engage, and connect with your booth.
• Visual storytelling matters: Graphics, lighting, and spatial cues all reinforce the brand’s story.

Guest Quotes from Mitchell Mauk:

• “Storytelling is how we, as humans, connect. Your exhibit should communicate a narrative, not just information.”
• “Metaphor simplifies communication and makes it easier for people to remember your message.”
• “Simplification lets attendees find and engage with your exhibit—it’s as much about clarity as it is about aesthetics.”

This episode is a must-listen for event marketers, designers, and experiential professionals looking to create exhibits that are not just seen, but experienced, remembered, and talked about.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

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챕터

1. Welcome & Guest Introduction (00:00:00)

2. Storytelling in Exhibits (00:05:39)

3. Using Metaphor for Simplification (00:15:39)

4. Simplification & Navigation (00:25:39)

5. Visual Storytelling & Image Integration (00:35:39)

6. Key Takeaways & Wrap-Up (00:45:39)