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Turning Executive Dinners Into Pipeline w/ Ami Arad of 6sense
Manage episode 505344661 series 3664652
Rick Currier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Currier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers?
In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing how executive dinners deliver ROI. Drawing from his background in retail, hospitality, and SaaS, Ami shares how to transform standard events into experiences that prospects talk about for months.
From champagne sabering and creative icebreakers to immersive demonstrations of 6Sense’s dark funnel insights, Ami proves that creative, well-crafted experiences lead to stronger connections, faster pipeline impact, and events that partners actually want to co-fund.
If you’re a partner marketing leader under pressure to show ROI from every MDF dollar, you’ll walk away with practical ideas to elevate your next executive event.
16 에피소드
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