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How AI Accelerates Partner Marketing w/ Ryan De La Parra
Manage episode 508024778 series 3664652
Rick Currier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Currier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates joint GTM—without adding headcount. Ryan shares how he evolved from reseller to ISV marketer, then digs into the tactical AI workflows he uses today: auto-generating campaign follow-up from transcripts tied to ICP pain points, structuring prompts to scale consistent assets across alliances, and creating micro-content that enables sellers faster. Ryan also reveals how he built a full partner sales academy in under two months, without drowning people in slides, and why building feedback communities matters more than tool sprawl. For cloud alliance, ISV, and channel marketers tasked with tying MDF and co-op spend to pipeline, this episode is a playbook for speed-to-execution and measurable impact. Listen + Watch for real workflows you can lift into your next partner motion.
16 에피소드
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