95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

All Quiet on the Second Front

Second Front에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Second Front 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 36:09

MP3•에피소드 홈

On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist.

They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.

What’s Happening on the Second Front:

Transitioning from active duty to creative/brand roles
Lessons from marketing at scale (AWS, Black Rifle Coffee)
How military leadership translates to commercial success
The grind and strategy behind modern social media
The role of AI in creative and operational acceleration

108 에피소드

#Tech #Podcasting Education #Government #Second Front | Soulfire Productions