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Is Dissing Your Competition a Smart Strategy? | Ep. 054

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Manage episode 450942727 series 3548096
Ethan King, Justin King, Ethan King, and Justin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ethan King, Justin King, Ethan King, and Justin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths?

In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal when calling out competitors might backfire—and when it could work.

Get ready to rethink how you position yourself in the market and the power of focusing on value over negativity.

What you will learn in this episode:
  • How criticizing competitors might inadvertently promote them.
  • How to highlight your strengths without mentioning rivals.
  • Why humor and subtle jabs can work—but only when done right.
  • How to turn customer loyalty into your most effective marketing tool.
  • Why understanding market gaps is better than focusing on competition.
Questions answered:
  • Is it ever a good strategy to diss your competition?
  • How can businesses effectively position themselves against rivals?
  • What are the risks of directly naming your competitors in ads?
  • How do brands like Wendy’s or Nando’s use humor to their advantage?
  • What lessons can business leaders take from political campaigns?

Join Ethan and Justin as they unpack these critical insights and explore how to build a brand that stands out—without tearing others down. Subscribe, leave a review, and share this episode with someone who needs to hear it!

  continue reading

63 에피소드

Artwork
icon공유
 
Manage episode 450942727 series 3548096
Ethan King, Justin King, Ethan King, and Justin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ethan King, Justin King, Ethan King, and Justin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths?

In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal when calling out competitors might backfire—and when it could work.

Get ready to rethink how you position yourself in the market and the power of focusing on value over negativity.

What you will learn in this episode:
  • How criticizing competitors might inadvertently promote them.
  • How to highlight your strengths without mentioning rivals.
  • Why humor and subtle jabs can work—but only when done right.
  • How to turn customer loyalty into your most effective marketing tool.
  • Why understanding market gaps is better than focusing on competition.
Questions answered:
  • Is it ever a good strategy to diss your competition?
  • How can businesses effectively position themselves against rivals?
  • What are the risks of directly naming your competitors in ads?
  • How do brands like Wendy’s or Nando’s use humor to their advantage?
  • What lessons can business leaders take from political campaigns?

Join Ethan and Justin as they unpack these critical insights and explore how to build a brand that stands out—without tearing others down. Subscribe, leave a review, and share this episode with someone who needs to hear it!

  continue reading

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