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Episode 6: Clay Tablets and Metadata Overwriting
Manage episode 442553210 series 3604141
Joshua Tallent에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joshua Tallent 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue.
The story is about how a team of researchers utilized cutting edge mathematics to trace the trade itineraries and sales transactions left behind by Assyrian merchants 4,000 years ago. Using this information, the team was able to determine the location of cities that were hidden to time, and were able to find corollaries between the size of those ancient cities and those same cities today. This is a fascinating look at how data can change the way you look at issues. You can read the paper here: https://www.nber.org/system/files/working_papers/w23992/w23992.pdf
This story is a great example of what can happen when you take a more data-centric approach to an issue. As many publishers have learned over the last decade, taking better control of your data is imperative to your success. The best way to do that is with a title performance monitoring tool.
One important issue that impacts publishers every day, often without them even knowing it, is data overwriting. Joshua talks extensively about this issue, and provides listeners with five suggestions to help them more effectively deal with their book data being overwritten.
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