You need to be starting a movement before you thinking about outbound - Jared Robin

The Revenue Lab

In this episode of The Revenue Lab, Ryane Tully sits down with Jared Robin, co-founder of RevGenius, to delve into the power of community-building and creating movements in the B2B sales space. Jared, a well-known figure in the revenue world with over 45,000 members in his Slack community, shares his journey of founding RevGenius and how he has cultivated an inclusive, thriving space for sales, marketing, rev ops, and customer success professionals.

Key Topics Discussed:

1. Introduction to Jared Robin and RevGenius:
   • Jared Robin shares the origin story of RevGenius, a community designed to bring together revenue leaders to collaborate on the future of B2B go-to-market strategies.
   • The community's growth and the diverse range of professionals involved, from sales to customer success.
2. The Power of Community in Business:
   • Jared explains how RevGenius operates as a digital-first community, primarily through Slack and social media platforms like LinkedIn.
   • The various events and initiatives organized by RevGenius, including webinars, digital conferences, and monthly demo days.
3. Spotlight on Disruptive Startups:
   • Jared highlights some exciting startups that are making waves in the B2B sales space, including Clay, HockeyStack, Starlifter, and Scoop Analytics.
   • The unique approaches these companies are taking to solve challenges in the industry and how they are leveraging community to enhance their growth.
4. Building Movements Around a Cause:
   • The concept of creating a movement rather than just a product, and how this approach leads to stronger community engagement and brand loyalty.
   • Jared discusses examples like Alysio and Clay, where companies are rallying people around a common challenge and building something different that resonates deeply with their audience.
5. Tactics vs. Movements:
   • A deep dive into the limitations of relying solely on tactics for growth, and why building a movement around a core problem is far more effective in the long term.
   • The evolving landscape of outbound tactics and the challenges of maintaining effectiveness in a rapidly changing market.
6. Monetizing Community:
   • Jared shares insights on how SaaS companies can effectively monetize their communities, using examples like HubSpot and Salesforce.
   • The importance of creating authentic partnerships and how empowering community members can lead to mutual success.

Key Takeaways:

• Building a trusted community and creating a movement around a core challenge can significantly enhance your brand's reach and impact.
• While tactics have their place, they should be complemented by a larger strategy focused on community engagement and problem-solving.
• Companies that successfully leverage community are not only seeing better engagement but also driving meaningful change in their industries.

Connect with Jared Robin:

• LinkedIn: linkedin.com/in/jaredrobin
• RevGenius: revgenius.com

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