How to Design Effective Business Processes and Focus on Productized Services Featuring Wayne Pelletier

Smashing the Plateau

After 25 years as a creative professional, Wayne founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn't the business Wayne wanted. He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.

In today’s episode of Smashing the Plateau, you will learn how to transition from rapid early growth to a business model that aligns with your values and goals.

Wayne and I discuss:

• How Wayne transitioned from unemployment to starting his business [03:00]
• Realizing the need to change his initial business model [04:49]
• Narrowing the focus and shedding off certain technologies [06:00]
• The importance of building processes and hiring [05:43]
• How to design effective business processes [09:01]
• Wayne's approach to hiring and testing new hires [10:48]
• Examples of unexpected wins in hiring [12:43]
• The benefits of having a subscription-based revenue model [19:00]
• Wayne’s ideal client profile [20:00]
• Future plans and goals for Resonant Pixel Company [21:42]
• The importance of being part of a community like Smashing the Plateau [22:46]

Learn more about Wayne at: https://resonantpixel.co/

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