Player FM 앱으로 오프라인으로 전환하세요!
Episode 128. Crafting Content with purpose, passion and profit in mind with Mel Daniels
Manage episode 430684977 series 2835475
Mel Daniels is a content strategist and podcast host and joins me to discuss the importance of authenticity and content in social media marketing.
In this awesome chat with Mel, we talk about how social media engagement does not necessarily equal sales and that engagement rates have dropped significantly in recent years. She encourages entrepreneurs, leaders, and business owners to focus on their core beliefs and values when creating content and to take their ideal client on a journey through the client journey stages of connect, subscribe, nurture, and convert.
Listen in to hear how:
- Social media engagement does not equal sales; focus on your core beliefs and values instead.
- The different stages of the client journey and how to craft content for each.
- Her top tip for speaking with confidence and authenticity.
- Why short form video is currently the most powerful form of social media content.
This is a fabulous discussion for anyone wanting to build confidence and authenticity, particularly in the online space.
To connect with Mel on Instagram, head to https://www.instagram.com/meldbusiness
To get my weekly Speakers’ Notes, head to https://www.impactfulpresenters.com/f/how-to-stop-rambling
To ask a question or simply let me know what you thought of this episode go to https://www.facebook.com/groups/speakingconfidence or
Take a photo of this episode and tag me on Instagram @catmatson
131 에피소드
Manage episode 430684977 series 2835475
Mel Daniels is a content strategist and podcast host and joins me to discuss the importance of authenticity and content in social media marketing.
In this awesome chat with Mel, we talk about how social media engagement does not necessarily equal sales and that engagement rates have dropped significantly in recent years. She encourages entrepreneurs, leaders, and business owners to focus on their core beliefs and values when creating content and to take their ideal client on a journey through the client journey stages of connect, subscribe, nurture, and convert.
Listen in to hear how:
- Social media engagement does not equal sales; focus on your core beliefs and values instead.
- The different stages of the client journey and how to craft content for each.
- Her top tip for speaking with confidence and authenticity.
- Why short form video is currently the most powerful form of social media content.
This is a fabulous discussion for anyone wanting to build confidence and authenticity, particularly in the online space.
To connect with Mel on Instagram, head to https://www.instagram.com/meldbusiness
To get my weekly Speakers’ Notes, head to https://www.impactfulpresenters.com/f/how-to-stop-rambling
To ask a question or simply let me know what you thought of this episode go to https://www.facebook.com/groups/speakingconfidence or
Take a photo of this episode and tag me on Instagram @catmatson
131 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.