023 Social media for sceptics and people who hate it - with Rita Zonius

Become Your Own PR Machine

There is so much negative chat these days around social media, and it can be very off-putting for professionals and business owners and leaders of all kinds, so they’re staying well away from it.

The problem then, of course, is that they’re missing on all the positive benefits and opportunities that come with having an active presence on social media, not just for them personally and professionally, but also for the business or organisation they represent.

So, what’s the answer?

To help us unpack this vexed question is an expert who deals with this type of issue all the time - her name is RITA ZONIUS - aka 'The Enterprise Social Engineer'. Rita is a social media advisor and digital workplace practitioner who offers valuable insights on networking, communication, and social media use in professional settings.

EPISODE HIGHLIGHTS:

1. Debunking social media myths:
   • Rita dismantles common misconceptions about social media, revealing its potential as a powerful tool for professionals and businesses.
2. Purposeful digital presence:
   • Emphasis on the importance of a strategic and intentional online presence for personal branding and business growth.
3. Storytelling through photos:
   • Exploring the power of visual storytelling to create engaging and relatable content..
4. Audience-centric approach:
   • Advice on prioritising the audience’s needs over self-promotion to build a loyal and engaged following.
5. Overcoming online engagement fears:
   • Strategies for professionals to conquer their apprehensions about engaging on social media.
6. Strategic content and platform selection:
   • Guidance on choosing the right content pillars and social media platforms for maximum impact.
7. Active engagement for credibility:
   • Importance of consistent and active participation on platforms like Twitter and LinkedIn to enhance credibility and visibility.
8. Demonstrating digital leadership:
   • Encouraging CEOs and organisational leaders to actively engage in social media for authentic and transparent communication.
9. Consistency in online presence:
   • The critical role of regular and thoughtful online interactions in building a strong personal brand.
10. Balancing vulnerability and professionalism:
    • Navigating the fine line between being open and maintaining professional boundaries in digital communication.
11. Strategic communication alignment:
    • Ensuring that digital communication strategies align with overall business goals.
12. Leveraging LinkedIn:
    • Utilising LinkedIn’s features, such as blogging, to share valuable insights and engage in meaningful interactions.

Key takeaway:
The episode emphasises the necessity for professionals and leaders to cultivate a purposeful digital presence. By engaging actively, prioritising audience needs, and leveraging strategic communication methods, individuals and businesses can enhance their credibility, visibility, and overall impact in the digital landscape.

CONNECT WITH RITA ON LINKEDIN - https://www.linkedin.com/in/ritazonius/