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Brand Canada - feature interview with Simon Anholt
Manage episode 422024124 series 3574388
Jessica Brando에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jessica Brando 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you’ve caught any of my previous episodes, you know this podcast explores what happens when Canadian news events get covered outside our borders.
It’s an idea that’s been bouncing around in my head since 2006.
That’s when I first heard that Canada was ranked one of the top three countries in the world…in a new global survey called the Anholt Nation Brands Index.
I’m a journalist, and I thought there must be some connection between the perceptions people have of Canada, and what they see and hear about us in the international media.
Simon Anholt is the brain behind the Nation Brands Index…the people who run countries seek him out to hear how they can improve, or leverage, their nation’s reputation.
He joins me for a feature interview about "Brand Canada," how to destroy your country's reputation, and whether or not domestic news ever influences Canada’s international image.
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