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#242 Pete Crosby - Desirability and Rarity Customer-Centric Approaches
Manage episode 419316125 series 2875605
Janice B Gordon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Janice B Gordon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this weeks’ Scale Your Sales Podcast episode, my guest is Pete Crosby.
Pete is the CEO & Co-founder of Revelesco. He is behind the strategies and frameworks of countless successful startups & scaleups. He is a 4x CRO with an IPO Under his belt and currently coaches more than 40 SaaS CEOs around the world.
In today's episode of Scale Your Sales podcast, Pete Crosby talks about the heart of good revenue strategy. The discussion explored a four-part framework for understanding the concept we were previously examining. This framework prioritizes desirability at the outset. Desirability is measured using a two-dimensional matrix, with criticality on the vertical axis and rarity on the horizontal axis. Connected this concept to a previously discussed framework element, priority, by demonstrating how it aligns with the criticality dimension within the desirability matrix.
Welcome to Scale Your Sales Podcast, Pete Crosby.
Timestamps:
00:00 – Desirability and rarity customer-centric approaches
04:55 – Team of 12 highly skilled individuals aiding organizations.
07:38 – 4 key elements of successful revenue strategy.
13:45 – Risk is deeper than pain, it's terrifying.
15:32 – Identifying criticality and rarity for product desirability.
18:58 – Prioritizing data influences consumer decisions and understanding.
21:10 – Creating and selling unique product innovations, transformative.
24:27 – Understanding customer urgency and value through pain.
28:45 – Reprieve co-founder freed 69, fought injustice.
31:21 – Listen, watch, subscribe, leave a positive review.
https://www.linkedin.com/in/peterdcrosby/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
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And more!
Visit our podcast website to watch or listen.
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