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Episode 64 - Idenitifying & Addressing User Experience Problems with Your Bank or Credit Union Website
Manage episode 405034208 series 2994499
FI GROW Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 FI GROW Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Meredith Olmstead and Kristin Mock, of FI GROW Solutions, dive deep into the crux of enhancing user experience on digital platforms for banks and credit unions. Their insightful dialogue sheds light on common pitfalls and strategic maneuvers essential for any financial institution aiming to refine its digital branch.
Key Takeaways:
Monitor Key Indicators to Spot UX Issues: A high bounce rate and poor conversion rates are glaring indicators that your website's user experience (UX) may be lacking.
Embrace the 'Three Click Rule' for Navigation: The digital journey on your website should be as frictionless as possible. Adhering to the 'three click rule'—ensuring that users can find any information or service within three clicks—is a good practice, albeit with flexibility for modern web navigation standards.
Avoid Overloading Pages and Obscuring Products: Cluttering a single page with too many products or services can overwhelm users and dilute the SEO effectiveness. Each offering deserves its space to shine, particularly when catering to distinct customer segments.
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