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044: Steve Martin on influence, persuasion and delivering the right message
Manage episode 404797540 series 3556050
Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Steve Martin is a behaviorial science practitioner and a leading member of Dr Robert Cialdini's consultancy Influence at Work, where he heads up the UK practice.
Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve's books have sold in excess of 1.5 million copies.
Show notes
- The work and influence of Bob Cialdini over nearly 50 years
- What leads us to say “Yes” to a request
- What came before Bob, codifying social psychology for everyone and making it accessible
- Immunisation of influence techniques
- How a waiter/waitress can increase their tips through reciprocity
- Small Bigs: creating big impacts with small changes
- What makes some people better communicators than others?
- Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?
- In an increasingly information overloaded world, the messenger has become the message
- Hard (perceived status and dominance) and soft (making connection with others) messengers
- How truth and trust work together. How can you trust someone who lies to you?
- How do we use influence techniques for good in a world of disinformation?
- Influence and sports management: history is important, but recency keeps the score
- What Steve has learnt from co-authorship
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