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045: John List on the Voltage Effect & life at Uber, Lyft and Walmart
Manage episode 404797539 series 3556050
Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List.
Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. What was Travis Kalanick really like to work for?
John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale’ and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.
John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA.
Show notes
- When fieldwork is needed in scientific discovery to describe the real world
- John’s journey from the White House, Uber, Lyft and now Walmart Chief Economist
- Breaking out of silos to make deep cultural impact
- Working with DARPA, moonshots and hiring the right team
- How John didn’t become a trucker
- What interests John about the subject of scale?
- What is a voltage effect?
- The story of Jamie’s Italian and a failure to scale: negotiables and non-negotiables
- Thinking on the margin vs. by the average: applying it in the real world beyond the university campus
- Why Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floor
- Why quitting is for winners
- Scaling culture: Uber vs Lyft
- John’s hopes for the book: add science to scaling
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