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052: Preeti Kotamarthi on behavioural science at Grab
Manage episode 404797532 series 3556050
Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Show notes
- Grab’s motivation for getting into behavioural science
- How Preeti set up a BS practice from scratch and what were the objectives
- How Preeti built credibility and convinced colleagues to take behavioural science seriously?
- Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
- How Grab thinks about pricing by country, city and district – different cultures, norms and economies
- Experiments in making drivers feel respected
- Why companies are typically sceptical about behavioural science
- How cultural context influences how we think. Different driver motivations within SE Asia region
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