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Digital Marketing Literacy and Best Practices for PPC
Manage episode 399555227 series 3456794
Bart Caylor and Caylor Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bart Caylor and Caylor Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Higher Ed marketing is not one size fits all.
Each institution is unique and can’t be all things for all people.
Finding what consistently works for your brand and sticking to it is crucial to brand growth.
The first steps towards success are removing personal bias, having a goal, and understanding that it requires investment.
Jay Rathell, Senior Media Buyer for Yamaro83, gets our conversation started on digital literacy and discovering what marketing strategies work for your institution.
In this episode, we delve into the niche of digital media strategies.
Join us as we discuss:
[8:20] Identifying the best social platforms for your target audience
[12:50] Faith-based flagging on social platforms like Facebook
[15:47] Budget allocation for your school’s marketing department
[28:20] How to avoid personal biases
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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