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Episode 48: So What’s Up With This EV Buyer Gender Gap?
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Elena Ciccotelli에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Elena Ciccotelli 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Experian Automotive's Director of Product Marketing, Kirsten Von Busch, spills all the tea on a topic that is surprisingly underreported, which is....why aren't more women buying EVs? According to Experian's research, males account for 70.56% of new retail EV registrations, while females only account for 29.44%, which is a pretty significant gender gap that's remained consistent over time. Press play to hear the anecdotal "why" behind the data, as well as some other really surprising stats. By the end of this episode, you'll feel like you've earned an honorary PhD in "EV Gender Studies." (Hey OEMs, are ya listening? We hope so!)
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Connect with Elena:
https://www.linkedin.com/in/elenaciccotelli/
Let's talk on X:
https://twitter.com/EVs_forEveryone
Are you connected with the show on LinkedIn?
https://www.linkedin.com/company/the-evs-for-everyone-podcast/
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Connect with Kirsten Von Busch on LinkedIn: https://www.linkedin.com/in/kirsten-von-busch-5512767/
Subscribe to Experian Automotive's Quarterly Trends Reports: https://www.experian.com/automotive
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