Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients

The Purposeful Photographer Podcast

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In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise photographers to craft packages that support their client experience and showcase their value. I caution against offering free or cheap sessions for too long and becoming reliant on discounts.
Additionally, I recommend using easy, straightforward, whole numbers when pricing packages. I conclude by suggesting that photographers stick with their prices for a minimum of three months and aim to convert at least 40% of their leads.

HIGHLIGHTS:

• Price your sessions profitably from the beginning to ensure a profitable and sustainable business.
• Craft packages that support your client experience and showcase your value as a photographer.
• Avoid offering free or cheap sessions for too long and becoming reliant on discounts.
• Use easy, straightforward, whole numbers when pricing your packages.
• Stick with your prices for a minimum of three months and aim to convert at least 40% of your leads.

LINKS:
Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn How

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