최고 Photography Marketing 팟캐스트 (2024)

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4 Things to Freshen Up in Your Photography Business - Spring Cleaning Edition 11:01

5d ago11:01

11:01

We are in the middle of spring. I hope it's beautiful weather where you are! There's something about spring that just puts me in a cleaning & decluttering mood. I've already done this in my home and studio & was inspired to create a spring cleaning edition episode for you. We are covering the 4 things to freshen up in your photography business this…

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Top 5 lessons I've Learned in 10 Years of Owning a Photography Business [Podcast Anniversary & Giveaway] 17:05

8d ago17:05

17:05

We are celebrating 5 years of the Book More Clients Photography Podcast! 🎉 In celebration, we are giving TWO photographers one of these: -A full scholarship to join the From Broke to Booked Blueprint Program -A one hour strategy call Here’s how to enter: 1. Leave us a rating a review on Apple Podcasts. Take a screenshot! 2. Email your screenshot to…

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You're Making This Huge Mistake in Your Photography Business Due to Fear of The Economy 17:58

15d ago17:58

17:58

If you’re blaming the lack of your photography business on the economy, this episode is going to reframe that. My goal today is to bring you hope, change your perspective, and your negative mindset about having a profitable photography business right now. I know times are tough but I want to help you overcome economic hardship in your business so l…

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How To Stand Out In a Saturated Market Even When Times Are Tough [Live Coaching] 8:27

22d ago8:27

8:27

Let's face it - you live in a saturated market. Every photographer comes to me and says this, but this is not a bad thing!! Listen in as I share strategies to help you stand out and continue to get bookings regardless of saturation or harsh economic times! How do I know my advice works? Because I've been fully booked all 3 months of 2024 and many o…

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Help! I Want To Raise My Prices, But My Leads & Bookings Are Slow [Live Coaching] 11:10

29d ago11:10

11:10

Today we are going behind the scenes of a coaching call I had last May with one of my From Broke to Booked Blueprint students. Kourtni asked about raising her prices even if she's not getting very many inquiries. Tune in to hear my answer! Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Works is your one stop shop!…

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These 3 Things Will Skyrocket Your Photography Business 16:15

1M ago16:15

16:15

In today's power packed episode, I am outlining 3 key elements necessary for success all which I currently embody myself. With these three elements in place, photographers can achieve their goals and build a successful and profitable business. Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Works is your one stop s…

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How Implementing a CRM Can Transform Your Photography Business 36:35

1M ago36:35

36:35

In this episode, I'm chatting with Meredith Gradle, the CEO of Iris Works, a studio management CRM system for photographers. We discuss the importance of implementing a system from the start of your photography business, how Iris Works can automate and improve the client experience, and the power of online booking. Meredith shares her favorite feat…

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Tips for Successfully Moving Your Photography Business to a New Location 17:53

2M ago17:53

17:53

Learn how to successfully move your photography business to a new location in this episode. I'm sharing step-by-step tips, including researching the new area, creating a timeline, changing your SEO, connecting with other photographers, and conducting business as usual. I'm giving you helpful advice on adjusting pricing, avoiding discounts, and stay…

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Becoming a Legit Business: The Step-by-Step Guide to Registering Your LLC and Protecting Your Assets 27:31

2M ago27:31

27:31

I had the pleasure of interviewing Tiffany Bastion, the founder of Bastion Accounting for photographers. We discussed the crucial aspects of becoming a legit business and navigating tax categories. This conversation was filled with valuable strategies and insights that demystify the world of taxes and business structuring for photographers. And I c…

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How I'm Marketing My Photography Business This Year 23:22

2M ago23:22

23:22

Does marketing your photography business overwhelm you? Stress you out? Make you want to hide under the covers? If so, you are absolutely going to want to listen to this episode. I'll be sharing 2024 marketing predictions, my strategy for my own photography business, and how to master marketing in your business so you can have your most profitable …

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Are You Making This Mistake With Your Finances? Plus How to Hire In Your Photography Business 36:04

2M ago36:04

36:04

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you refusing to check your bank account or look at how you did in your photography business this month? Does talking about money just make you cringe? Today’s guest, Jen Fischer, is going to uncover why you’re afraid to look at yo…

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Here's Why Your Photography Business Runs Your Life & You Don't Run It 19:12

3M ago19:12

19:12

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Do you feel scattered and like you’re going a million directions all the time? Are you wondering if you’ll ever reach a place where you feel truly balanced? Today’s guest, Chelsi Jo Moore, is going to show you how you can absolutely s…

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Collaborations, Community, Boundaries, Oh My! Don't Miss This Episode 39:25

3M ago39:25

39:25

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! It’s no secret that the photography industry can be known for being cutthroat; but it can also be an incredible place of community and collaboration. Our first guest, Danielle Wiebe, shares the importance of community and collaboratio…

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How to Have a Successful & Profitable Photography Studio 16:34

3M ago16:34

16:34

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you dreaming of the day when you will have a photography studio? Or maybe you’re already a studio owner or renter and wondering how to increase your bookings and profit. My conversation with Laura Esmond is going to inspire you. A…

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What You're Missing With Your Mini Sessions & A Surprise Announcement 24:14

3M ago24:14

24:14

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Over the next few episodes, I will be spotlighting some of our speakers to give you a sneak peek of their topics. In today’s episode, you will meet Kayla Brint. Kayla is a seasoned photographer, studio owner, and dedicated photography…

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Ep 280 | Steal My Follow Up Strategy To Convert More Leads into Bookings 21:56

3M ago21:56

21:56

In this episode, I'm excited to share my follow-up strategy for converting leads into bookings. I truly believe in viewing leads as potential future clients, even if they aren't ready to book immediately. I'll walk you through my step-by-step process for handling inquiries and the significance of following up. You will walk away with my follow up s…

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Ep 279 | Don't Skip These 2 Non-Negotiable Steps When Booking Photography Clients 15:29

3M ago15:29

15:29

In this episode, I share two non-negotiable steps that photographers should take when booking clients. One of these non-negotiables will help prevent no-shows and and last-minute cancellations. Implementing these steps will help photographers maintain professionalism and provide a great client experience! Let's dive in! LINKS: Looking for a Photogr…

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Ep 278 | Planning For Your Best Year Yet as a Photographer 30:35

3M ago30:35

30:35

In this episode, I'll be guiding you through a workshop-style journey to help you plan for your best year yet. We will break down the planning process into four key phases: reflect, dream, plan, and pursue. We will reflect on the highs, lows, milestones, and lessons learned from the previous year. We will also work together to set some exciting goa…

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Ep 277 | Struggle With ADHD? Time Management & Planning with Brittnie Renee Photography 30:44

4M ago30:44

30:44

**Enter the Planner Giveaway Here: brookejefferson.com/planner In this episode, I interview Brittnie Renee about the importance of routines and time management for photographers and creative business owners. We discuss how implementing routines and time blocking can help reduce overwhelm and increase productivity. Brittnie shares her personal journ…

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Ep 276 | Steal My Camera Settings for Indoor & Outdoor Photography 17:33

4M ago17:33

17:33

In this episode, I'll be sharing my camera settings for indoor and outdoor photography sessions. It's important to note that these settings are not one-size-fits-all and may vary depending on your camera, lenses, location, and lighting conditions. I'll provide specific settings for outdoor sessions, indoor sessions, and studio sessions, including I…

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Ep 275 | Behind The Scenes of My Black Friday Sale (Results & Strategy) 21:08

4M ago21:08

21:08

In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved. Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offers. HIGHLIGHTS: Black Fri…

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Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients 23:38

4M ago23:38

23:38

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise photographers to craft packages that support their client experience and showcase their value. I caution against o…

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Ep 273 | My Best Tips For Achieving a Lifestyle & Candid Photography Session 24:57

5M ago24:57

24:57

In this episode, I am pulling back the curtain on how I interact with my own families at my family photography sessions. If you are wanting to achieve a more lifestyle and candid look at your sessions, press play. HIGHLIGHTS: -Warming clients up before photo shoots -Photography techniques and posing -the difference between posing and prompting -Pho…

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Ep 272 | Navigating Our Identity as More Than a Mother with Elisabeth Emmerich 29:12

5M ago29:12

29:12

We are airing a bit of a unique episode today, but it's one that I know you mamas need! Elizabeth Emmerich is a licensed professional clinical counselor and registered play therapist who runs a private practice. She discusses her business journey and finding flexibility as a mother. Some key pain points we discussed that mothers struggle with are f…

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Ep 271 | Client Experience: 5 Things That Will Make or Break Your Client Experience and Referrals 44:18

5M ago44:18

44:18

How would you rate your client experience? Even if you said a 10, I promise this episode is going to reveal areas you haven't thought about yet. In this episode, I want to reveal 5 things that will make or break your client experience and referrals. One of my favorite things about my photography business is building relationships and having clients…

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Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn How 20:46

5M ago20:46

20:46

Want to grow your photography business to full time income? This is the episode for you! Let's have a real and raw conversation about what it takes. Don't miss out on the upcoming masterclass all about going full time in your photography business. Keep your eyes peeled for more info! Looking for more? Check out the photography templates on Etsy. Lo…

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Ep 269 | Winter Marketing Strategies To Implement Right Now So You Don't Have an Empty Calendar 29:16

6M ago29:16

29:16

In this episode, Brooke is discussing winter marketing strategies. Winter has a bad rep of being a slow season, but it doesn't have to be that way for you. So much is covered in this episode including how to restructure your packages/offers, marketing strategies, and mindset shifts. It's a must listen if your calendar is looking empty for December …

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Ep 268| How to Have Your BEST Black Friday Yet as a Photographer 30:18

6M ago30:18

30:18

In this episode, Brooke discusses the topic of Black Friday and shares fresh ideas for creating urgency in Black Friday offers. She emphasizes the importance of creating urgency ethically and not resorting to scammy or sleazy sales tactics. Listeners are encouraged to take notes and prepare to implement these ideas for their own Black Friday promot…

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Ep 267| Lacking Confidence as a Photographer? Press Play For a Confidence Boost 17:03

6M ago17:03

17:03

**This episode is audio from a live event I did earlier this year! In this episode, Brooke Jefferson shares her CEO Confidence Blueprint and emphasizes the importance of taking action in building confidence in your photography business. She shares her own journey of starting with a borrowed camera and eventually turning her passion into a full-time…

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Ep 266| Drowning in Busy Season? Listen Right Now For Real Time Advice 25:56

6M ago25:56

25:56

In this episode, Brooke acknowledges the busy season that many photographers are experiencing. She addresses the challenge of balancing personal and professional commitments and provides tips and strategies for navigating this busy time. Brooke emphasizes that it is possible to handle it all and offers real-time advice for staying productive and av…

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Ep 265| Ready To Hit Your First $1,000 Month in Your Photography Business? 17:57

6M ago17:57

17:57

In this episode, Brooke shares her personal journey from starting as a nobody in the photography business to replacing her full-time income and still thriving after 10 years. She empathizes with those who are frustrated with their current business situation but have big goals. Brooke offers inspiration, encouragement, and practical advice for achie…

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Ep 264| Does Your Website Suck? Faith Hanan Shares Her Tips For Using SEO + Copy In Your Business 34:13

7M ago34:13

34:13

Does your website suck? I'm interviewing Faith Hanan, an SEO consultant and copywriter who is going to answer this question for you. Faith shares a little insight into her business journey and then gives practical tips for how to increase conversions on your website. Faith shares her expertise in website optimization and copywriting, offering valua…

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Ep 263| Steal My Local Collaboration Ideas For Your Photography Business This Holiday Season 13:40

7M ago13:40

13:40

Today's episode is JUICY as I break down some local collaboration ideas that you can use in your own business this holiday season. I rave all the time on how important it is to become known in your community and these collaboration ideas will help you do just that! Grab your notebook and pen and let's go! Looking for more? Check out the photography…

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Ep 262| Building a Booked Out Business with Elizabeth McCravy 37:35

7M ago37:35

37:35

You do not want to miss today's incredible episode with Elizabeth McCravy! She is pulling back the curtain on her business journey and how she became a website designer and course creator. She also reveals a super exciting announcement! We dive into topics that include how to stand out in your market, course creation, and launch best practices. Con…

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Ep 261| 3 Reasons You're Not Getting Booked + What To Do About It 14:46

7M ago14:46

14:46

Are you doing 'all the things' but you are still NOT booking clients?! Let's break down 3 reasons you are not getting booked. These are REAL problems that I'm seeing from so many photographers. Get your FREE content calendar. Check out my brand new Instagram Growth Workshop! This workshop is JAM PACKED with real strategy that is going to help you c…

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Ep 260| Practical Tips For Making Your Content Stand Out Online With Helen Thacker 30:00

8M ago30:00

30:00

If you struggle with writing captions and coming up with content for your business, this is a MUST LISTEN for you. I brought on Helen Thacker who has become such a good industry peer of mine. She has an incredible way of explaining messaging and how to make your content stand out against your competitors. 00:02:09 Finding passion later in life. 00:…

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Ep 259| Confronting Your Fears and Taking Your Photography Business to the Next Level 12:21

8M ago12:21

12:21

Let's have a heart to heart chat today! Maybe you listen to this podcast, and you've even applied some of the strategies, but you still feel defeated in your business or you feel like you should already be at your goal. I see you working your business and desiring for it to be profitable. I know you have a big heart and passion, but sometimes you g…

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Ep 258| How Losing It All Led Her to True Freedom + Fulfillment with Heather Shriver Burns 46:34

8M ago46:34

46:34

You guys are in for a treat with this interview! Heather Shriver Burns has been a God-send in my life for years! Today we are diving into her business journey from corporate to the entrepreneur coaching space. We discuss our own experiences with starting and growing a business, including the importance of having childlike faith and overcoming obsta…

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Ep 257| Everything You Need to Know About Mini Sessions 25:32

8M ago25:32

25:32

In this episode, I dive deep into the topic of mini sessions and answer the burning question: "Are mini sessions a good idea for your business?" I discuss the pros and cons, provide valuable tips and ideas, and even share some coaching advice that our Blueprint students have found incredibly helpful. What are you waiting for? Press play! Looking fo…

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Ep 256| Creating a Productive Environment For Work-From-Home-Moms with Lisa Lizotte 46:32

9M ago46:32

46:32

In this episode, I had the pleasure of chatting with Lisa Lizotte, a work-from-home mom and professional organizer. We discussed the challenges of maintaining productivity while navigating the chaos of being a work-from-home mom. Lisa shared some fantastic tips for creating a productive environment that supports both your business and your family l…

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Ep 255| Overcome the Lack of Leads in Your Business With These Strategies 13:24

9M ago13:24

13:24

In this episode, I want to talk about something that many of us struggle with in our businesses: a lack of leads. It can be frustrating when you're putting in the effort but not seeing the results you want. Tune in to this episode for actionable steps and valuable insights to enhance your business's lead generation strategies. Some highlights from …

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Ep 254| Letting Go of the "Shoulds" For a Better Life with Amanda Clark 37:07

9M ago37:07

37:07

Amanda, a mom of four and business mentor, shares her journey of putting her dreams on hold after becoming a young mother, struggling to find her identity, and her business journey. We discuss Amanda's pivot from photography to coaching, and how she was able to make the transition easier by understanding her identity and releasing what she needed t…

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Ep 253| Let's Redefine Success - Six Figures is NOT the Only Definition 14:43

9M ago14:43

14:43

Have you heard that six figures is the definition of a successful business? Today we’re diving into a huge topic that could be a little controversial. Let’s redefine success in business, because six figures is NOT the only definition of success. Looking for more? Check out the photography templates on Etsy. Looking to learn how to run a profitable …

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Ep 251| Win More Of Your Leads During Your Booking Process with Annemie Tonken 34:14

11M ago34:14

34:14

This is such an incredible interview and conversation with Annemie Tonken. We dive into why you need to put so much effort and focus into nailing your booking process. You are going to walk away with a new perspective and tons of ideas to implement into your own business. Hop on over to IG and send me a DM with your thoughts and feedback from this …

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Ep 250 | Steal My Step-By-Step Process For Styling Your Clients No Matter Your Budget 26:55

11M ago26:55

26:55

Steal My Step-By-Step Process For Styling Your Clients No Matter Your Budget This is a recast from an episode I recorded last spring. I felt it was timely to bring back. Give it a listen and let me know what you think! Looking for more? Check out the photography templates on Etsy. Looking to learn how to run a profitable photography business? Join …

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Ep. 249 | Photographer Success Story With Amber: From Penny Pinching to Taking a Leap of Faith For Her Life + Business 27:34

12M ago27:34

27:34

You are in for a treat with today's episode featuring Amber McCarty! We talk about niching, taking leaps of faith, her photography journey, and what helped her grow! Join the Business Building Bootcamp replays! Looking for more? Check out the photography templates on Etsy. Looking to learn how to run a profitable photography business? Join the From…

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Ep 248 | Photographer Success Story with Bridgette: How This Mom of 4 Grew a Profitable In-Home Studio Business 29:48

12M ago29:48

29:48

You are in for a treat with today's episode featuring Bridgette! Bridgette is a busy mama of 4 who has been able to grow her business to incredible heights! We talk about pricing, automation/workflows, her photography journey, and what helped her grow! Connect with Bridgette on Instagram Join the Bootcamp happening May 1st-May 3rd, 2023. Looking fo…

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Ep 247 | Photographer Success Story with Marina: How She Grew Her Photography Business From Part-Time to Paying Her Home Bills + More 41:32

12M ago41:32

41:32

You are in for a treat with today's episode featuring Marina! Marina shares how she went from a part-time Starbucks employee to growing her business big enough to cover her home bills and more! We talk about faith, boundaries, her photography journey, and what helped her grow! Connect with Marina on Instagram Join the Bootcamp happening May 1st-May…

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Ep. 246 | 7 Non-Negotiable Steps to Building a Super Profitable Photography Business 23:18

12M ago23:18

23:18

Are you ready to go full time in your photography business? On today's episode we talk about 7 non-negotiable steps that you need to have in place for a super profitable photography business. Having a clear cut vision for your photography business is going to keep you from getting stuck and distracted. In this episode, we discuss: -The 7 steps need…

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Ep 245 | Strategically Using Pinterest to Book More Photography Clients with Jen Vazquez 42:06

12M ago42:06

42:06

In this episode, we talk to Jen Vazquez, a wedding photographer, educator, and Pinterest strategist, about how photographers can use Pinterest to book more clients. Jen shares her expert tips and strategies for using Pinterest to build your brand, increase your visibility, and attract your ideal clients. Highlights of the episode: -Jen explains why…

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