TEA 104: Create Volume, Maximize Profit, Add More Volume

The Ecommerce Alley

Josh Coffy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Coffy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 19:16

MP3•에피소드 홈

As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks.
It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in."
We use these three steps as barometers very heavily with paid advertising, in particular.
If something isn't working, we can ask ourselves a few questions to know what needs to change in our overarching strategy.
First, you need volume. (Which exposes weakness)
Then, you need maximum profit.
Finally, you need MORE volume.

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