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How Marketing Can Change Your Mind
Manage episode 387870362 series 2996722
Boston Consulting Group BCG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Boston Consulting Group BCG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.
Learn More:
Digital Marketing: https://on.bcg.com/3GzAe04
Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
116 에피소드
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