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Ceridian INSIGHTS 2023: The Marketing Miracle behind Ceridian's Brand Transition with Eric Glass of Ceridian
Manage episode 381584199 series 2796892
In this episode, William Tincup engages in a captivating conversation with Eric Glass, Chief Marketing and Communications Officer at Ceridian. They dive deep into the remarkable brand transition to Dayforce, exploring the energy and excitement surrounding the new brand identity.
Eric shares insights into the challenges and decisions involved in the rebranding process, the global opportunities for Dayforce, and the significant growth of its ecosystem. They also discuss the power of customer stories and the exciting plans ahead for Dayforce's marketing and communication strategies.
Listen & Subscribe on your favorite platform
Apple | Spotify | Google | Amazon
Visit us at RecruitingDaily for all of your recruiting, sourcing, and HR content.
Follow on Twitter @RecruitingDaily
Attend one of our #HRTX Events
챕터
1. Ceridian INSIGHTS 2023: The Marketing Miracle behind Ceridian's Brand Transition with Eric Glass of Ceridian (00:00:00)
2. Rebranding and Future Strategy of Ceridian (00:00:07)
3. Building a Boundless Workforce and Community (00:10:22)
4. Excitement in Marketing and Communications Teams (00:21:57)
617 에피소드
Manage episode 381584199 series 2796892
In this episode, William Tincup engages in a captivating conversation with Eric Glass, Chief Marketing and Communications Officer at Ceridian. They dive deep into the remarkable brand transition to Dayforce, exploring the energy and excitement surrounding the new brand identity.
Eric shares insights into the challenges and decisions involved in the rebranding process, the global opportunities for Dayforce, and the significant growth of its ecosystem. They also discuss the power of customer stories and the exciting plans ahead for Dayforce's marketing and communication strategies.
Listen & Subscribe on your favorite platform
Apple | Spotify | Google | Amazon
Visit us at RecruitingDaily for all of your recruiting, sourcing, and HR content.
Follow on Twitter @RecruitingDaily
Attend one of our #HRTX Events
챕터
1. Ceridian INSIGHTS 2023: The Marketing Miracle behind Ceridian's Brand Transition with Eric Glass of Ceridian (00:00:00)
2. Rebranding and Future Strategy of Ceridian (00:00:07)
3. Building a Boundless Workforce and Community (00:10:22)
4. Excitement in Marketing and Communications Teams (00:21:57)
617 에피소드
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