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09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli
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Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters.
We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such as Taboola and Outbrain.
We got a glimps of how they get access to digital publishers to build a unique and exclusive portfolio (as a part of Axel Springer), thus creating a very attractive offer for paid-media advertisers, especially in the travel industry.
If you're managing PPC or any other form of performance marketing campaigns, tune in to learn more about native advertising and how to use platforms like AdUp-Tech to maximize your media budgets in a smarter way.
We also invite you to share your opinion and experience with us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_nativeadvertising-podcast-programmatic-activity-6955769800618864640-1cVb.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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