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25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis
Manage episode 380056205 series 3521245
Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode.
With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified.
To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way.
We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions.
If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.
Our website: https://indiead.tech
fusedeck's website: https://fusedeck.com/de/
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