Brian Kramer: How to Triple Appraisal Opportunities with Accu-Trade

Fixed Ops Roundtable

Brian Kramer is the Executive Vice President at cars.com and General Manager at Accu-Trade, a true trailblazer in the automotive industry.

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What we discuss in this episode:

In this episode, we delve into the heart of Brian's expertise as he shares his groundbreaking insights on how dealerships can harness the power of Accu-Trade to triple their appraisal opportunities, streamline processes, and boost profitability.

Episode Highlights:

1. Unveiling the Power of Accu Trade

Brian takes us on a journey into the heart of Accu Trade's revolutionary impact. He highlights how this cutting-edge solution is enabling dealerships to appraise vehicles virtually anywhere, eliminating the need for traditional, time-consuming appraisal methods. Get ready to challenge your perception of what's possible in the automotive world.

2. Shifting Paradigms in Acquisition

Brian and Ted explore the fascinating biases and paradigms that have shaped dealership operations. From why dealers are willing to pay more for auction vehicles to the myths surrounding service drive acquisitions, you'll discover the mindset shifts that can exponentially enhance your dealership's success.

3. The Art of Empowerment

Through real-world examples and anecdotes, Brian uncovers the value of empowering dealership teams to embrace technology and optimize processes. Learn how dealerships like Peter Buller Toyota are appraising thousands of cars a month and reaping the rewards of higher margins and streamlined reconditioning processes.

4. Embracing Trust and Transparency

The conversation pivots to the core values that drive success in the industry. Brian shares his enlightening experience with Ed Roberts' dealership and how trust is the glue that binds successful dealership operations. Discover the simple yet powerful concept that can transform your dealership's culture and results.

5. Navigating the Road Ahead

As the automotive industry undergoes changes, Brian provides expert advice on how dealerships can adapt and thrive. Prepare for tighter market conditions by embracing efficiency, data-driven decisions, and the power of Accu-Trade's insights.

How Will This Episode Captivate You?

Are you ready to unlock the secrets of car valuations in the modern automotive industry? Join Ted Ings and Brian Kramer as they demystify the world of virtual appraisals, unveil the myths of service drive acquisition, and explore the future of vehicle acquisition. Learn how trust, data, and efficiency can revolutionize your dealership's success. This episode will captivate you with eye-opening insights and real-world examples, guiding you through the changing landscape of automotive retail.

Listen to the episode featuring Brian Kramer for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Brian Kramer

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2. Ted Ings on LinkedIn
3. Center for Performance Improvement