Redefining Fitness Marketing: Ambition, Self-care, and Peloton’s Creative Brilliance with Sade Balogun

Digital & Dirt

Lamar Advertising에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lamar Advertising 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1y ago 46:34

MP3•에피소드 홈

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

00:00 - 05:19 Introducing Sade Balogun
05:27 -09:28 Marketing Experiences From Past Jobs
09:35 - 14:04 Day to Day at Peloton
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study
22:38 - 24:27 @GlowMD
24:35 - 30:41 Self Care & Self Worth
30:49 - 31:18 Vacation- First Day Back
31:30 - 37:45 Advice on Managing a Team
37:51 - 46:34 Peloton Relaunch

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