What you Need in Place Before Getting Started With a Podcast Interview Strategy

The Best Guest

In this week's episode of The Best Guest we're talking about what you need in place before you get started with a podcast interview strategy.

Key Takeaways

1. Established Business Identity: Before diving into podcast interview strategies, it's crucial to have a clear business identity, including a business name, mission, brand, and target audience. These elements provide a solid foundation for delivering a compelling message during podcast appearances.
2. Differentiation: Identify what sets you apart from others in your industry and how your product or service addresses specific problems for your target audience. This unique value proposition will be key to conveying your message effectively in podcast interviews.
3. Online Presence: Having a professional website is essential before reaching out to podcasts. Your website should be well-designed, engaging, and showcase your expertise. A strong online presence demonstrates credibility to potential podcast hosts.
4. Social Media Profile: It's recommended to have at least one active social media profile. This helps hosts find more information about you and your expertise, enhancing your credibility as a guest.
5. Prepared Assets: Consider having relevant assets like case studies, downloadable resources, or other valuable content that you can share during your podcast appearances. These assets can be used as effective call-to-action options to drive engagement after the interview.
6. Expertise Demonstration: Showcasing your expertise through content on your website or LinkedIn helps back up your pitches and shows hosts that you have the knowledge to contribute meaningfully to their show.
7. Lead Capture Strategy: Plan how you'll capture leads generated from podcast interviews. This might involve a newsletter subscription, quizzes, Facebook groups, or other means to engage and retain listeners who become interested in your offerings.
8. Time Commitment: Ensure you have the time available for podcast interviews. While agencies can assist with scheduling and other tasks, you still need to dedicate time to participate actively in the interviews and follow through with commitments.
9. Early-stage Business Opportunities: Even if you're in the early stages of your business, podcast interviews can provide growth and exposure opportunities. Having a clear message, target audience, and web presence can help you get started effectively.
10. Preparation and Flexibility: While advanced questions might not always be provided, having a deep understanding of your subject matter and being able to engage in conversational flow is crucial. Adaptability and enthusiasm for sharing value are essential.
11. Speech Coaching and Stories: Consider investing in speech coaching to improve articulation and message delivery. Develop compelling stories around your journey, client successes, and pivotal moments to enrich your interviews.
12. Media Kit and Assets: Creating a digital media kit with your biography, headshots, book cover (if applicable), and other relevant information can streamline the booking process and enhance your professional presentation.
13. Building Authority: Podcast interviews contribute to authority building and expanding your industry reach. Every interview is an opportunity to connect with potential customers and partners, so approach each with enthusiasm and a willingness to provide value.
14. Continuous Improvement: As your business grows, podcast interviews can have an even greater impact. Continuous practice and honing your interview skills will contribute to improved performance and audience engagement.

Connect with Victoria Bennion

To learn more about working with us visit https://victoriabennion.com/