The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode

Rockstar CMO FM

This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.

Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming Pool.

Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, and he discusses marketing mnemonics and, specifically, his 5 C's for content marketing.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Connor Altier on LinkedIn
• Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

• The Rockstar CMO Swimming Pool
• Robert's article on Content Marketing Institute Blog - Mnemonic Content Strategy Framework Can Spark Conversations
• Robert’s Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Satisfy Your Soul by Bob Marley and the Wailers – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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