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The Power of Email Marketing with Hillel Berg
Manage episode 360371043 series 3286606
Victoria Bennion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Victoria Bennion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In episode 79 of The Best Guest we welcome email marketing expert Hillel Berg. We talk about:
- The common mistakes people make with their email marketing
- Ways to grow your email list
- The typical ways people leave money on the table with their email marketing
About
Hillel Berg is an Email Marketing Expert. His self-titled company provides email marketing services to e-commerce companies to help them get the most from their email marketing efforts. He's also the host of Inboxing, the podcast about email marketing.
Key Takeaways
- The biggest mistake with email marketing is not doing any
- Think content, content, sales with your email marketing
- Segment your list and send relevant emails which will improve engagement
- Everyone loves to receive a Happy Birthday message from brands with a coupon
- You want to send as many emails as you can without getting annoying
- Lead magnets are important for every single business
- It's essential to have a good welcome sequence. Automations are way more effective than campaigns
- Once you have a lead magnet, let everyone know about it
- Webinars are a great way to get people on your list
- Permission isn't permanent so always have an unsubscribe option
- it's a good idea to purge, especially if you are active and you send emails and people are not engaging sunset, flow, let 'em go.
- A little personalisation can go along way
Quote
Another thing a lot of brands aren't doing which is huge, is to realize that email is a one-to-one. One of the biggest mistakes people make is that they think of email as one to many. Like they're putting up a billboard but if you write your emails like you're writing to one person, you're writing to a friend, and you just say it out loud, that could be such a difference maker and engaging your audience. And it could be a small audience. It could be 50 people. But a customer could be worth, half your livelihood.
Mentioned in This Episode
Chad White Email Marketing Rules
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