The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>
Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com
Episode 15 - Why 1 Marketing Channel Isn't Enough
Manage episode 360321268 series 3440409
Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need.
You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data to speak for itself & be sure to make DATA DRIVEN DECISIONS, otherwise you’re just throwing money at what you assume is the right channel.
Multiple channel marketing is crucial to help you achieve a further reach and increase engagement. Remember, 8 touches are needed to be remembered, so spread them out.
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
57 에피소드
공유
Manage episode 360321268 series 3440409
Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need.
You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data to speak for itself & be sure to make DATA DRIVEN DECISIONS, otherwise you’re just throwing money at what you assume is the right channel.
Multiple channel marketing is crucial to help you achieve a further reach and increase engagement. Remember, 8 touches are needed to be remembered, so spread them out.
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
57 에피소드
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Trades Secrets: Contractor Marketing
1 Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing 10:58
10:58 
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좋아요10:58
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Trades Secrets , we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand analogies (like bad neighbors and bandwidth hogs), you’ll walk away with a clear understanding of what’s going on behind the scenes of your site—and how to keep it running smoothly, securely, and successfully. “It’s not like get a website built and forget about it forevermore. You really do need to maintain it.” – Episode Highlight Episode Highlights: The difference between hosting and maintenance, and why both matter What happens when your website shares server space with a “bad neighbor” Why regular website maintenance should be treated as a monthly business expense How poor server neighbors can slow down your site (and drive away customers) When to DIY vs. when to hire a developer (spoiler: don’t do it all yourself) Tips on finding reliable, local website maintenance support Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Instagram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Remodeling Nightmare | Ep 55 | Trades Secrets: Contractor Marketing 37:56
37:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Trades Secrets , we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week disaster, and what contractors can do differently to win customer trust, communicate better, and deliver an exceptional experience. Whether you’re a solo pro or run a full crew, this episode gives you an inside look into how homeowners think—and how you can stand out by simply doing the basics better. “Communication isn’t a fancy app—it’s telling people what’s happening and when. That’s what builds trust.” – Episode Highlight Episode Highlights: The real story behind a $125K remodel gone wrong—and how it spiraled into a 5-month ordeal Why poor communication is the #1 killer of trust in construction projects The critical importance of on-site supervision and clear scheduling How contractors can lose trust through tone, defensiveness, and review responses The risks of sending “C crews” to do “A-level” work—and how that impacts your brand A powerful tip: Run your own contract through ChatGPT as if you were an unhappy homeowner How to use AI to vet subcontractors and protect your reputation Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Instagram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing 34:13
34:13 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:13
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market. “If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode Highlight Episode Highlights: What is AEO, and why is it critical for trades professionals? How to leverage long-tail keywords and voice search for local visibility Creating AEO-friendly content that answers customer questions effectively Practical strategies for embedding videos to boost engagement The importance of transparency in pricing to build customer trust Why unique, non-AI content is key to standing out in search results Real-world examples of AEO success in contractor marketing The difference between SEO and AEO Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Inst agram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing 46:00
46:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode) Episode Highlights: Video Marketers vs Videographers 4 types of videos to create in 2025: Business Introduction Video FAQ Videos Introduce Services Testimonial Videos Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Instagram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for. Episode Highlights: TIP #1: Get your house in order before you do anything. TIP #2: Track everything (including acquisition channels) TIP #3: Invest in a quality website. TIP #4: Google Business Profile (GBP) is the most important social profile you’ll ever own. TIP #5: Consider Google Local Service Ads - Test this option if available in your area. TIP #6: Images and video are key to telling your brand story. TIP #7: Build a brand! TIP #8: Don’t go cheap on website hosting. TIP #9: Choose your primary service and optimize for that service. TIP #10: Identify the goals of your marketing efforts. Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement pointed out with our explanation of why you should avoid them. This episode is perfect for business owners curious as to how they can improve their website and anyone who found “The Roast of Tom Brady” funny. Episode Highlights: The importance of strong headlines and clear communication of the company's services. There is a need for "meaty" content rather than thin content that doesn't provide value to visitors or search engines. The placement and effectiveness of call-to-action buttons are analyzed, with suggestions for improvement. Internal linking is valuable throughout the website's content. Insights on how to better showcase a company's unique selling points on the homepage. And so much more! Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information! Episode Highlights: The leak confirms that Google uses users' past 13 months of click behavior (called "Nav Boost") to determine search rankings for navigational queries. Google tracks users' entire clickstream data, including clicks from social media, emails, and other sources leading to a website. Toxic backlinks, especially those with spammy anchor text, can negatively impact a website's ranking. Every page title on a website has a site-wide ranking implication, not just for that specific page. The past 20 revisions or updates made to a website also factor into its overall ranking. Google sandboxes new websites for around 30 days, leading to an initial dip in organic traffic. Running paid advertising (PPC) campaigns can help improve organic rankings, as confirmed by the leak. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your ma Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon 30:37
30:37 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:37
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server where your website is hosted and stored DNS - Domain Name System, which translates domain names (like mywebsite.com) into IP addresses so browsers can find your website CDN - Content Delivery Network, a distributed network of servers that can deliver website content (like images, videos, CSS) faster Google Analytics 4 - A free Google tool that provides data on how users interact with your website Google Tag Manager (GTM) - A tool to manage website tags (like Google Analytics, Facebook Pixel, etc.) in one central location SERPS - Search Engine Results Page Domain vs URL - A domain name is a human-friendly text form of the IP address. URL is a string that represents the complete web address of any web page Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most are still applicable in 2024! Episode Highlights: 5) Episode #8 - "Marketing During a Recession" - Discussed strategies for prioritizing marketing spend and tightening belts during an economic downturn. 4) Episode #35 - "2024 Marketing Plan: Why Now is the Time to Get Your Sh*t Together (Part 2)" - Dove into the tactical implementation of an annual marketing plan. 3) Episode #43 - "Lessons Learned and Scaling a Successful Roofing Company with Erica Smith" - Featured an interview with a successful roofing company owner sharing her experiences and advice. 2) Episode #3 - "Consistency is Key in Marketing" - Emphasized the importance of consistent branding, contact info, and ongoing communications for building trust and visibility. 1) Episode #9 - "What is Your Marketing ROI?" - Provided tips and tools for measuring the business impact and return on investment from SEO campaigns. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requires a significant investment of time and resources for testing and optimization before seeing results. A single click on a Google Ad can cost contractors tens of dollars, even if the lead doesn't convert. Relying solely on Google Ads while neglecting organic SEO strategies can lead to an over-dependence on paid advertising. Google Local Services ads may be a more cost-effective alternative, as contractors only pay for legitimate leads or calls. The effectiveness of Google Ads can vary greatly depending on the contractor's industry and the buyer's journey. A balanced approach, combining SEO and targeted advertising, may be the most effective long-term strategy. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you understand exactly what’s included. Higher pricing often reflects more comprehensive services, not unnecessary “fluff.” The right digital marketing partner for you depends on your business’ specific goals and needs. Episode Highlights: Is keyword research included? Is it for just one focus keyword or a full strategy? How long will it take to see results? Do they allow time upfront for discovery and foundational setup? How are leads defined and reported? Are they inflated numbers or cleaned of spam and irrelevant contacts? Will I have a dedicated account manager? Or do they switch account managers frequently? To what extent do they provide website management services? Where's the line between SEO and web design needs? Ask for referrals, especially from clients in your industry to gauge real results. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads! Episode Highlights: How the SEO landscape is changing in 2024 Impact of Google's algorithm update Dealing with AI-generated content The emergence of new formats like featured snippets and AI-generated search experiences Continued importance of high-quality images and video Higher ad costs expected around elections Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you can implement right away. Learn how to maximize your marketing dollars and get the phones ringing with qualified leads! Episode Highlights: Setting expectations for your ads Earned vs paid media Quality over quantity with backlinks Tailoring your social media approach GLSA advertisements Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith 25:27
25:27 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:27
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution. We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business. If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss! Episode Highlights: In the first year of her business, Roofing Revolution, Erika hit $500K in revenue Keys to Erika's success Her approach centers around reliable service, communication, underpromising, and overdelivering Erika offers a personalized, authentic touch not just automated marketing tactics And so much more! Connect with Erika Smith: LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ Text - (720)-427-9555 Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls. If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business! Episode Highlights: Optimize your Google Business Profile Create an explainer/service video Launch a review campaign Become Google Guaranteed Run Google Guaranteed Ads Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 41 - Building Blocks of Branding with Britt Sawyer 35:37
35:37 나중에 재생 나중에 재생 리스트 좋아요 좋아요35:37
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects: Explore emotional resonance, visuals, customer stories, and more. How-To Guide: Master the storytelling process, from exposition to conclusion. Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips! #ContractorMarketing #Branding #StorytellingMarketing Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route. Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns. Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing. In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all. Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more. Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 39 - There's No Easy Button for SEO - Not Even with AI 28:22
28:22 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:22
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry 28:02
28:02 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:02
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game. Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "Start, Build, Grow: A Contractor's Guide to Success." (Find it here ). His extensive knowledge and practical approach make this episode a must-listen for contractors looking to level up their marketing efforts. For those eager to further their education, Randy also heads The Roofing Academy, an invaluable resource for contractors seeking to refine their skills and business acumen. Explore The Roofing Academy here and take a step towards building a more successful contracting career. Tune in now and gain access to the trade secrets that could revolutionize your marketing approach! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners. Additionally, Matt is an Agency Partner with major platforms including Google, Bing, and HubSpot, and brings over 12 years of talent acquisition experience to the table, particularly in the oil, gas, and healthcare sectors. A graduate of Texas A&M Mays Business School, Matt holds a marketing degree and boasts over seven years of Search Engine Optimization expertise. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3 14:30
14:30 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:30
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Here's a breakdown of what you can expect: 1. Create a Marketing Calendar: Learn how to structure your marketing activities over the course of the year. A well-organized calendar ensures that your efforts are consistent and aligned with your goals. We'll walk you through best practices and share tips on maximizing efficiency. 2. Set Clear KPIs (Key Performance Indicators): Discover the essential metrics that will measure the success of your marketing efforts. From lead generation to conversion rates, we'll help you identify the KPIs that matter most for your business. Clear benchmarks are crucial for tracking progress and making informed adjustments. 3. Contingency Plan: In the unpredictable world of marketing, it's important to have a backup plan in case things don't go as expected. We'll guide you through creating a contingency plan that will keep your marketing efforts on track, even in the face of unexpected challenges. 4. Review and Refine: After implementing your marketing strategies, it's crucial to evaluate their effectiveness. We'll discuss how to conduct a thorough review, analyze the data, and make informed refinements to optimize your approach for continued success. Don't miss out on this vital information that will help you take your marketing efforts to the next level in 2024. Hit that play button and let's get started! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2 18:28
18:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요18:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget planning to maximize ROI. Craft a comprehensive marketing plan and set a realistic timeline, crucial for achieving milestones like a Q1 website launch. Uncover the key steps in vendor selection and executing your strategy seamlessly. Finally, grasp the art of monitoring and adapting your plan for sustained success. Don't miss this critical guide - hit like, subscribe, and let's conquer your marketing goals together! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1 17:09
17:09 나중에 재생 나중에 재생 리스트 좋아요 좋아요17:09
나중에 재생 나중에 재생 리스트 좋아요 좋아요🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decisions. 2️⃣ Lead Generation Metrics: Find out how many leads you're generating per week and month, and assess their quality. We'll guide you through the process. 3️⃣ Identifying Strongest Lead Sources: Learn where your most valuable leads are coming from and understand the importance of top-of-mind awareness. 4️⃣ Optimizing Marketing Channels: Explore ways to cut spending on channels that aren't delivering results. We'll discuss social ads, Google Ads, and more. 5️⃣ Tools for Assessment: Refer to our podcast on Google's Tool Shed for a comprehensive list of tools to evaluate your marketing performance. 6️⃣ Define Your Audience: Don't waste resources on marketing channels that don't align with your target audience. We'll show you how to make strategic choices. Whether you're a seasoned marketer or just starting, this video will equip you with the knowledge you need to plan your marketing effectively and drive better results. Don't miss out on these valuable insights! 🔥📈 #MarketingStrategy #AudienceAnalysis #LeadGeneration Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 33 - Behind the Blueprints: Getting to Know Amanda 30:18
30:18 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:18
나중에 재생 나중에 재생 리스트 좋아요 좋아요Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivating story of how serendipity played a hand in forging a remarkable connection. Amanda's journey through the intricate realm of contractor marketing unfolds, revealing the driving forces behind her dedication. Explore her deep-seated love for the craft and the pivotal moments that have fueled her unwavering commitment. What sets Amanda apart? Dive into her proudest moment – a contractor marketing project that exemplifies her expertise and creativity. Unravel the strategy behind TCA's content that has left a lasting impact on the industry. Stay ahead of the curve as Amanda delves into emerging trends within contractor marketing. Witness the transformation of the digital landscape, as Amanda discusses the shift from Google Ads to the groundbreaking GLSA approach. Ready to take your marketing efforts to new heights? Amanda's closing advice is a gem of wisdom for all contractors aspiring to improve their marketing endeavors. Learn the importance of finding a trusted marketer and maintaining consistency to ensure your marketing investments yield substantial returns. Join us in this enlightening episode as we venture "Behind the Blueprints" and get to know Amanda Joyce – the driving force behind invaluable contractor marketing insights. Don't miss out on this opportunity to gain a fresh perspective and elevate your marketing game. Subscribe now and hit the notification bell to stay updated with our latest content! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 32 - Behind the Blueprints: Getting to Know Devon 34:43
34:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them 26:57
26:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the details, remember that each of these tools requires a login, so ensure you have access to all of them with a single email login for maximum convenience. We kick off the exploration with Google Business Profile (GBP), a vital free business listing from Google that's essential for appearing in the local 3-pack. Learn how to showcase your services, answer FAQs, and build trust with consumers and Google by gathering reviews. Next, we delve into Google Analytics, an absolute must-have for tracking website traffic and measuring marketing success. We'll guide you through GA4, explaining how to monitor form fills, downloads, popular content, user behavior flow, and more. Continue the journey to uncover the power of Google Tag Manager (GTM), a tool that streamlines website tracking without overwhelming code implementations. Discover how GTM helps you create triggers, deliver data to your GA4 profile, and track valuable actions like contacts, phone calls, downloads, and video views. Explore other indispensable tools, including Google Search Console, Google Ads, Google Local Services Ads (GLSA), Google Trends, and Google Alerts, each offering unique insights and advantages for your marketing endeavors. Don't miss this opportunity to level up your marketing game with Google's Tool Shed! Hit play and let's get started. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with 44:13
44:13 나중에 재생 나중에 재생 리스트 좋아요 좋아요44:13
나중에 재생 나중에 재생 리스트 좋아요 좋아요Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 4 Level Coaching: https://4levelcoach.com/ Building Freedom Podcast: https://buildingfreedompodcast.com/ 🏗️ In this episode, Randy reveals "The Sweet 16" - 5 crucial things you must know and 7 common mistakes to avoid. Discover practical strategies to increase your profit and get the full webinar for even more insights. 📝 Here's what we'll cover: Pricing without knowing overheads - Profit before growth. Misallocating expenses - A common pitfall. Including project management fee in COGS. Understanding markup vs. gross profit. Handling labor burden in your billable rate. The importance of job review. Operating based on accurate overheads. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4) 23:30
23:30 나중에 재생 나중에 재생 리스트 좋아요 좋아요23:30
나중에 재생 나중에 재생 리스트 좋아요 좋아요Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Navigate the transition, set up your GA4 profile, and ensure proper data collection. Unlock the potential of GA4 for tracking marketing successes and failures. Embrace the future of analytics - watch now! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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Trades Secrets: Contractor Marketing
1 Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors 30:17
30:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand exposure, lead generation to networking opportunities, home shows can be a game-changer for your business. Prepare for the show like a pro by identifying the right event, planning your budget, reserving booth space, and creating engaging marketing materials. We'll show you how setting clear objectives can lead to tangible success, ensuring you get the most out of your investment. Learn the art of designing an attractive booth that captivates attendees and draws in foot traffic. Discover effective communication and sales techniques that help you engage with potential clients, handle objections, and capture valuable leads.Want to showcase your work effectively at the home show? We've got you covered! Explore the role of portfolios, testimonials, and past project showcases in building trust and credibility. Once the event is over, don't miss out on post-show strategies! Learn about the importance of follow-ups, remarketing ads, and building long-term relationships with leads and contacts made during the show. We'll also share common mistakes to avoid, including booth design faux pas, not capturing customer information, and not maximizing every minute of the show. And to keep you inspired, we've included real-life success stories to motivate your journey towards home show excellence! With actionable takeaways at the end, you'll be equipped to do the math, set clear calls to action, and have knowledgeable, personable salespeople manning your booth. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…
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