Getting SaaS Pricing Right (1/2) - Varun Shoor, Kayako | BTS E14

SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

2y ago 44:52

MP3•에피소드 홈

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers.

They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona.

Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’ve got it right through trial and error, in effect showcasing how setting a pricing plan for your SaaS product may not always be the simplest or most straightforward exercise.

Key Takeaways/Timestamps

2:37 - MSP - Managed Service Provider

3:10 - Silent price hikes in the industry

5:33 - 4 levers of business

7:32 - Effective communication over Grandfathering

10:02 - Pricing game on point

11:09 - HubSpot-on pricing

14:03 - Unpredictable pricing design

16:17 - Don’t reinvent the pricing wheel that works

20:28 - Questions to ask before designing the pricing model

21:41 - Who’s doing the heavy lifting?

22:32 - Top 3 challenges faced by Indian Saas companies

24:54 - Perceived value of your product

28:55 - Are you selling based on the features of your product?

32:52 - Playing to the persona

36:45 - Common pricing mistakes in the Indian ecosystem

Key Mentions

3:30 - Ninjaone

7:37 - Netflix

11:44 - Intercom

12:04 - Hubspot

12:11 - Salesforce

12:13 - Pipedrive

17:10 - Girish Mathrubootham

38:02 - Pipecandy

38:19 - Wingman

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