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How to Be a Marketer with an Investor Mindset with Cannabis eCommerce Expert Mike Bibbey
Manage episode 336746771 series 3375270
Jake Litke에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jake Litke 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
“Only a crisis – actual or perceived – produces real change” – Milton Friedman
What if your cannabis company viewed marketing budgets as investments rather than expenses?
Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping block?
Embracing an investor-focused mindset means viewing each marketing investment in terms of risk-to-reward scenarios, executing quick pivots as cannabis markets shift, and displaying fearless re-allocation of marketing funds during uncertain times.
When developing annual marketing budgets, an agile CMO must consider these cannabis recession marketing influences: market trends, product demand, and other economic influencers. A mix of short-term investments that generate quick returns and riskier investments with longer investment horizons will help confront the headwinds of an uncertain economic landscape and drive increased value for your business.
Level up your marketing acumen and learn cannabis recession marketing tips from expert Mike Bibbey. Don’t forget to bring your notebooks because we will be digging into how to approach marketing budgets with an investor mindset and pivot your investments during economic fluctuations affecting current cannabis markets.
During our 60-minute webinar, we’ll cover:
- Flipping the script on marketing as an expense and legitimizing marketers as valuable drivers
- of both long and short-term business outcomes
- Develop your competitive advantage with a calculated, data-driven marketing plan – the metrics you need to back up your initiatives
- The long and short-term investments your cannabis business must include in your marketing strategy.
Develop scenario planning approaches to capitalize on new opportunities and protect marketing investments and revenue during economic uncertainty, listen and learn!
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Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/
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Let's strategize about your business: www.mediajel.com/contact-us/
Want more great cannabis marketing tips?!
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/
Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel
Let's strategize about your business: www.mediajel.com/contact-us/
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