최고 Cannabis Marketing 팟캐스트 (2024)

1
Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing 49:04

22d ago49:04

49:04

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store…

1
Puff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition With Andrew McGraime 57:31

2M ago57:31

57:31

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensa…

1
Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment With Matt Taverna 38:07

3M ago38:07

38:07

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your com…

1
MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches 49:16

4M ago49:16

49:16

Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense's Business Developmen…

1
The Green Evolution: Elevating Cannabis Through ESG 54:22

4M ago54:22

54:22

In this episode of "The Cult" hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discus…

1
Everything You Wanted to Know About Terpenes with Curt Robbins 40:58

5M ago40:58

40:58

In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn't just a technical discussion; it's a journey through the intersection of science, marketing, and consumer educ…

1
AI and The New Era of Human Interaction In the Cannabis Industry 37:39

5M ago37:39

37:39

In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms…

1
Building a Scalable Cannabis Business: Your Essential Tech Toolkit 54:31

6M ago54:31

54:31

Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Merc…

1
High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands with Angela Pih 47:49

6M ago47:49

47:49

What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on y…

1
Cannabis Visibility 101: Creating and Maintaining Awareness 53:23

6M ago53:23

53:23

In this special episode of "The Cult," we delve into "Cannabis Brand Visibility 101: Strategies for Creating and Sustaining Brand Awareness." Tailored for entrepreneurs and marketers in the cannabis industry, this episode features industry experts Jen Lamboy, Director of Strategy at Hybrid Marketing Co., Peter Vogel, Co-Founder and CEO of Leafwire,…

1
Navigating 3rd Party Data Challenges: Ensuring Quality and Compliance With Matt Taverna of Statara Solutions 49:52

6M ago49:52

49:52

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru…

1
The Million Dollar Search: “Dispensary Near Me” 1:09:15

6M ago1:09:15

1:09:15

In this enlightening episode, experts from the cannabis marketing world discuss the transformative potential of search engine optimization (SEO). Jen Lamboy of Hybrid Marketing Co. introduces the significance of the phrase "dispensary near me" and its potential to revolutionize businesses in the cannabis sector. Jeremy Johnson from Dispense highlig…

1
From Browsing to Buying: Immersive In-Store Experiences That Convert Cannabis Customers with Jonathon Black and Brooke Mangum of Cheech and Chong 1:04:08

7M ago1:04:08

1:04:08

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door …

1
The Rise and Future of Cannabis Beverages with Diana Eberlein of the Cannabis Beverage Association 36:34

7M ago36:34

36:34

In the latest episode of our podcast, we dive deep into the bubbling world of cannabis beverages. With its legal presence expanding across 16 markets, including Minnesota, Florida, and Texas, the cannabis beverage industry is making waves. Our guest, Diana Eberlein, the current president of the Cannabis Beverage Association, sheds light on the rapi…

1
Bubbles and a Buzz: The Business of Cannabis Beverages with Ave Miller of Uncle Arnie’s and Rodney Boast of Ray’s Lemonade 1:13:21

7M ago1:13:21

1:13:21

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent …

1
3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna of Statara Solutions 42:06

7M ago42:06

42:06

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine…

1
The Business of Cannabis Consumption Lounges with Sara Stewart of Ritual Cannabis 34:12

7M ago34:12

34:12

In the latest episode of our podcast, we dive deep into the budding world of cannabis consumption lounges with Sarah Stewart, a pioneer and leading expert in the space. Sarah has been at the forefront of this industry, managing two of the first consumption lounges in the country. Now, as the co-founder and president of Ritual Cannabis Hospitality, …

1
Navigating Global Expansion: Strategies for Taking Your Cannabis CPG Company International With Jamie Pearson of New Holland Group 1:01:38

8M ago1:01:38

1:01:38

Are You Ready for Cannabis CPG International Expansion? The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage? Join Us for an Insightful …

1
Security in the Cannabis Industry with Tony Gallo of Sapphire Risk Advisory Group 28:13

8M ago28:13

28:13

In the latest episode, Jen Lamboy, Director of Strategy at Hybrid Marketing Co., dives deep into the pressing concerns surrounding security in the cannabis industry. With dispensaries facing shutdowns and security breaches becoming more common, Jen invites Tony Gallo, the "OG of cannabis security" and Managing Partner at Sapphire Risk Advisory Grou…

1
Breaking Ground with Instagram Threads: A Deep Dive for Cannabis Businesses to Drive Organic Social Media Growth With Blunt Creative CEO: Eman Abdou 1:00:02

9M ago1:00:02

1:00:02

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform. Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesse…

1
The Hidden Gem: How 2nd Party Data Can Transform Your Ad Campaigns With Matt Taverna, Principal at Statara Solutions 1:05:39

11M ago1:05:39

1:05:39

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative …

1
Twitter, The New Cannabis-Friendly Social Platform with Elizabeth Udell 58:01

1y ago58:01

58:01

It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now… Twitter is welcoming cannabis and CBD …

1
Cannabis and Science: The Dynamic Duo of Product Development with EndoCanna Health CEO, Len May 1:00:41

1y ago1:00:41

1:00:41

Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development? As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with …

1
From Seed to Success: The Journey of a Female Cannabis Entrepreneur 1:14:11

1y ago1:14:11

1:14:11

Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams int…

1
The Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David Paleschuck 1:02:49

1y ago1:02:49

1:02:49

Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology! The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not …

1
How to Get Your Cannabis Brand Onto Retailer Shelves 1:09:37

1+ y ago1:09:37

1:09:37

With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf …

1
Powerful Cannabis eCommerce Buying Experiences That Drive Customer Retention with Peter Kasper 1:07:45

1+ y ago1:07:45

1:07:45

Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects. During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their de…

1
4 Must Have Retail Strategies For Cannabis Consumption Lounges with Maha Haq 1:03:19

1+ y ago1:03:19

1:03:19

Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time! Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean …

1
How to Launch Your Cannabis Brand into the Metaverse 1:23:46

1+ y ago1:23:46

1:23:46

While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space? There are massiv…

1
Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy 48:52

1+ y ago48:52

48:52

Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk,…

1
Q4 Holiday Marketing Tactics That Make Cannabis Cash Registers Sing 1:00:46

1+ y ago1:00:46

1:00:46

With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions. Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we w…

1
Bringing CMOs and CFOs Together: How Strong C-Suite Relationships Trigger High Growth Cannabis Companies 1:00:58

1+ y ago1:00:58

1:00:58

Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics. Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaig…

1
Don’t Let Budtenders Tank Your Cannabis Brand with Luna Stower 54:30

1+ y ago54:30

54:30

If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.…

1
4 Ways to Re-Engage High Value Cannabis Consumers with Happy Cabbage Analytics CEO Andrew Watson 57:25

1+ y ago57:25

57:25

It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers…

1
Fizzle or Sizzle: How Your Lack of Differentiation Impacts Cannabis Marketing Performance 1:00:28

1+ y ago1:00:28

1:00:28

Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition. If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven…

1
Build, Market, and Gain Mass Adoption For Your Cannabis Delivery App with Tymber COO Kyle Dukes 1:00:10

1+ y ago1:00:10

1:00:10

Is there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communicati…

1
The Next Evolution: Cannabis DTC Strategies That Spark Demand with Ginger Commerce Founder & CEO Roie Edery 1:02:13

1+ y ago1:02:13

1:02:13

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased compet…

1
Impact Cannabis Audiences with Headline-Worthy PR Strategies With Grasslands Founder Ricardo Baca 1:04:48

1+ y ago1:04:48

1:04:48

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflect…

1
How to Be a Marketer with an Investor Mindset with Cannabis eCommerce Expert Mike Bibbey 54:23

1+ y ago54:23

54:23

“Only a crisis – actual or perceived – produces real change” – Milton Friedman What if your cannabis company viewed marketing budgets as investments rather than expenses? Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping blo…

1
Cannabis Ecommerce SEO: How Dispensaries Can Drive Organic Traffic with Jeremy Johnson 59:52

1+ y ago59:52

59:52

If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy. Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital …

1
Unrolling Cannabis Education with Saif Khan, Rachelle Gordon and Ryan Porter 54:42

2y ago54:42

54:42

Just when you thought school was out forever, class is back in session- and cooler than ever before. A well-structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations. Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Po…

1
Unleash Your Niche: Cannabis Drinks w/ Warren Bobrow 43:38

2y ago43:38

43:38

Unleash Your Niche: Cannabis Drinks With Warren Bobrow With so many offerings in the cannabis space, it can be hard to pick just one thing to focus on. Yet, some of the most successful cannabis entrepreneurs have found success by capitalizing on a niche. So, what is the recipe for a perfect cannabis brand? Entrepreneur, mixologist, and author, Warr…

1
Programmatic Advertising 101 with MediaJel CEO Jake Litke 59:36

2y ago59:36

59:36

The world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI. Interested in learning about cannabis programmatic advertisi…

1
Branding with a Buzz: Strategies to Scale your Cannabis Business with David Paleschuck 1:03:45

2y ago1:03:45

1:03:45

Making your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers? Branding expert, consultant, and autho…

1
Master the Art of Cannabis Public Relations with Brett Puffenbarger 57:00

2+ y ago57:00

57:00

Increase your brand's credibility and image through PR with special guest Brett Puffenbarger. Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition. During our 30-minute webinar, you’ll discover: Crucial PR best practices that will draw pr…

1
Candid Cannabis Marketing with Blunt Creative Social Media Pro Eman Abdou 1:01:54

2+ y ago1:01:54

1:01:54

Are you marketing your cannabis brand on social media only to be shut down? Get insights from Eman Abdou on how to market your cannabis brand on social media and beyond. During our 30-minute webinar, you’ll discover: How can cannabis brands best leverage social media to grow awareness without getting flagged? What foundations should a cannabis bran…

1
How to Execute on a Cannabis Brand Marketing Campaign with a Retail Partner 1:00:33

2+ y ago1:00:33

1:00:33

Calling on cannabis brands! We can’t recommend it enough: Partner up with your cannabis retailers to launch co-marketing campaigns that will promote brand awareness: in-store, and via e-commerce sales. During our 30-minute webinar, you’ll discover: How to leverage in-store marketing tactics and in-store product placement and store sponsorships to d…

1
7 Ways to Activate Cannabis Big Data to Grow Retail Sales 28:44

2+ y ago28:44

28:44

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquis…

1
6 Ways Local Cannabis Dispensaries Can Compete With Large MSOs 29:53

2+ y ago29:53

29:53

Thrive in Today's Highly Competitive Market Not all dispensaries are created equal! In this webinar, you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitters. While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their businesses, smaller dis…

1
The Proven Method For Getting More From Your Cannabis Dispensary Marketing Budget 36:50

2+ y ago36:50

36:50

A cannabis dispensary marketing budget outlines all the money a retailer intends to spend on marketing-related projects over the quarter or year. Marketing budgets include paid advertising, website, PR, events, content, new staff, automation software, and more. During our 30-minute webinar, you’ll learn: How to evaluate your sales funnel, and defin…

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