Managing Creative Assets at Massive Scale with Anastasia Leng, Founder and CEO of CreativeX

The Next CMO

Web Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Web Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 36:08

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on June 21, 2024 20:26 (1+ y ago). Last successful fetch was on January 16, 2025 16:42 (10M ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Content creation is exploding as tools become more available to build content, more variations are created to accommodate the specific requirements of the medium, and responsibility for creative is spread across organizations, agencies, and even to consumers with user-generated content.

Anastasia Leng, the founder and CEO of CreativeX, helps us understand how some of the most iconic brands in the world manage the explosive growth in their content catalogs without eroding the brand. She also shares some insights that she has learned from analyzing millions of creative assets across billions of ad units.

Learn more about:

Anastasia: https://www.linkedin.com/in/aleng/

CreativeX: https://creativex.com/

Plannuh: https://www.plannuh.com/

123 에피소드

#Business #Marketing #Tech #Planning #I Speak