The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

Rockstar CMO FM

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose.

The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice Content and Usability, which we discuss, based on his experience working with voice design since 2016.

This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, encouraging us to embrace our flaws and not to fall in love with our content.

Hope you enjoy this episode, here are all the links:
The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Preston So on his website, LinkedIn and Twitter
• Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this weeks episode:

• Preston's book: Voice Content and Usability
• Preston's writing on CMSWire
• More from Preston on A List Apart
• Joe Pulizzi and Robert Rose: This Old Marketing podcast

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.

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