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CMO Talks with Claudine Dumont, APTUM
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CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to relaunch a legacy brand into a modern entity, incorporating and reflecting its transformative go-to-market changes. From the former Cogeco Peer 1 to rebranding as APTUM after a successful merger and acquisition, Claudine shares the execution journey to onboard employees to customers to shareholders in setting a new table on a new stage with great support from all.
54 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 01, 2024 11:12 ()
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Manage episode 289368750 series 2715791
CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to relaunch a legacy brand into a modern entity, incorporating and reflecting its transformative go-to-market changes. From the former Cogeco Peer 1 to rebranding as APTUM after a successful merger and acquisition, Claudine shares the execution journey to onboard employees to customers to shareholders in setting a new table on a new stage with great support from all.
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