Facebook Ads Tactics with Kevin Urrutia
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Manage episode 288072258 series 2872411
Cannabis ads are seemingly banished from paid Facebook and Instagram advertising. But there are a few key tactics that cannabis marketers can use to maximize their outreach and utilize the powerful targeting tools of Facebook Ads. In this episode, Kevin and I discuss some very important digital marketing loopholes that you won't want to miss. We also discuss the importance of carefully selecting your hashtags and keeping your profile free of any banned keywords.
Kevin Urrutia is the founder of Voy Media - an advertising agency in New York City that specializes in high performance Facebook advertising.
00:00:51 Kevin's Background
00:02:09 Cannabis Restrictions vs. Facebook Ads
00:03:03 The Education Loophole
00:04:40 Ad Content - Videos vs Graphics
00:05:45 Clever Calls to Action
00:06:26 Video Production Costs
00:08:23 How to Optimize Targeting
00:09:17 Avoiding the Shadow Ban
00:11:01 How to Contact Voy Media
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