Branding Bud with Author David Paleschuck
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Manage episode 287709034 series 2872411
Author of Branding Bud: The Commercialization of Cannabis - David Paleschuck on the key elements to building a successful cannabis brand. Some of the topics we cover include types of purchase experiences, archetypes of brands and of consumers, the importance of brand promise and consistency, and how traditional branding methodologies are affected by the many regional laws and regulations in our industry.
00:00:39 - David’s Background in Corporate America
00:02:42 - Types of Purchasing Experience: The Transactions vs The Shopping Experience
00:04:51 - Educating Buyers, Budtenders, and Consumers
00:07:01 - Mistakes New Cannabis Brands Make
00:07:29 - Types of Consumers
00:09:16 - Archetypes of Cannabis Brands
00:13:47 - Implementing Branding
00:17:07 -Trends: Hemp Increasing, Data & Research Improving, and Beverages Gaining Popularity
00:20:47 - How to reach David
Check out David's book Branding Bud - The Commercialization of Cannabis at brandingbud.com
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