Julie Player - Fashion and Covers Editor at Bauer Media & Paula Moore - Fashion Director at Future Publishing

Media Hotshots

챕터

1. Intro (00:00:00)

2. Summary of what's going to be covered during the conversation (00:00:59)

3. Credit to Julie for the name Media Hotshots (00:01:38)

4. Introduction to Julie Player (00:02:03)

5. Introduction to Paula Moore (00:02:45)

6. Their journeys from school to becoming Editors (00:03:53)

7. Julie's journey to becoming Fashion Editor (00:04:10)

8. Paula's journey to becoming Fashion Director (00:05:35)

9. The changes they've experienced over the years (00:07:17)

10. Before fax (00:07:37)

11. The reduction in teams (00:08:02)

12. Now working on multiple magazines (00:08:20)

13. Now working over multiple departments (00:08:54)

14. Woman's Weekly used to have 4 people just in the Knitting department (00:09:09)

15. Now there's just one, but she also does Gardening (00:09:13)

16. How things have changed as a result of COVID (00:10:00)

17. The immediate effects of COVID at Bauer (00:10:15)

18. The immediate effects of COVID at Future Publishing (00:12:20)

19. Don't mention to C word (00:12:34)

20. Copy deadlines shortened (00:13:06)

21. Question from Katie Player at Matalan (00:13:43)

22. How are they finding the new virtual experiences brands are offering? (00:13:58)

23. Julie became a Picture Editor (00:14:37)

24. Lead times at Woman & Home didn't change (00:16:56)

25. How does Julie like to use PRShots? (00:19:25)

26. How Paula likes to use it (00:21:33)

27. Opportunity for new brands (00:23:23)

28. If prices and availability info is included you could get last minute coverage (00:24:07)

29. Prices are important (00:24:42)

30. Chat magazine has a £40 price limit (00:25:17)

31. Investment pieces used a lot more recently (00:25:39)

32. What they're currently working on (bearing in mind this was recorded on September 17th 2020) (00:27:31)

33. The benefits of sending Editors images earlier or under embargo (00:30:10)

34. Getting inspiration (00:33:35)

35. Opportunities for brands to influence Editors (00:35:31)

36. The hope for virtual events to continue (00:37:28)

37. 3 Things that PRs do that annoy Editors (00:40:40)

38. Know what content I cover (00:42:13)

39. 3 Things that PRs do that Editors love (00:43:56)

40. Another annoying thing that PRs do (00:44:55)

41. ...back to things Editors love (00:46:11)

42. Advertising in the back of our minds now too (00:46:41)

43. The earlier the better (00:47:23)

44. Leeway on social (00:47:41)

45. Take a Break is weekly and monthly (00:48:22)

46. The importance of having a variety of images (00:52:30)

47. Images with older models too... (00:53:55)

48. Demographics of Chat, Take a Break, That's Life, Woman, Woman & Home, Woman's Own and Woman's Weekly (00:54:28)

49. The challenge of gift guides (00:56:16)