최고 Avidly 팟캐스트 (2024)

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137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks 32:12

5d ago32:12

32:12

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in…

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136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks 43:32

12d ago43:32

43:32

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters coll…

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135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks 37:20

19d ago37:20

37:20

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her c…

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134 - Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks 37:33

26d ago37:33

37:33

Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and t…

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133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand 34:55

1M ago34:55

34:55

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience …

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132 - Why you need to grab your customer's attention in 2 seconds with Erik Modig | Avidly Talks: Marketing 26:32

1M ago26:32

26:32

In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insi…

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131 - The future of AI and communication with Richard White, founder of Fathom | Avidly Talks: AI 28:17

2M ago28:17

28:17

Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond s…

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130 - AI tools and EU regulations with ex-HubSpot Professor Lisa Stappert | Avidly Talks 31:01

2M ago31:01

31:01

In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help c…

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How HubSpot keeps up with AI and customer needs | Interview with HubSpot CEO Yamini Rangan 8:51

2M ago8:51

8:51

Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development. What can we do for you and your business? Le…

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129 - How should you tackle SEO in 2025 with Rory Hope | Avidly Talks: Marketing & AI 34:39

2M ago34:39

34:39

Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO. In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the s…

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128 - How to find the time to learn with Elias Holm | Avidly Talks Growth & AI 20:11

2M ago20:11

20:11

In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and …

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127 - A CEO's advice for getting started with AI with Jesse Maula | Avidly Talks Growth & AI 24:37

3M ago24:37

24:37

In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and th…

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126 - All the actionable tips from INBOUND 24 | Avidly Talks 40:57

3M ago40:57

40:57

In this episode, Paul and Dennis discuss their key takeaways from the INBOUND 24 conference and share the notes from their favourite talks, focusing on the impact of AI in marketing, effective video and email strategies, the importance of building trust over leads and maximising the value of events. They emphasize the need for human connection in a…

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125 - The future of SEO and AI with Marie Haynes | Avidly Talks: Marketing and AI 46:12

3M ago46:12

46:12

In this exciting episode of Avidly Talks, we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insig…

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124 - JD Sherman shares the key growth factors behind HubSpot's success | Avidly Talks Growth 26:18

3M ago26:18

26:18

JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers. What can we do for you and your business? Let's chat! ⁠https://www.avidlyagency.com/hubspot⁠ Follow us on Linke…

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Google apocalypse, the best talk ever and making connections | Avidly Talks at INBOUND 24 10:14

3M ago10:14

10:14

We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.

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LinkedIn tips, brand messaging & Nordic Growth Summit | Avidly Talks at INBOUND 24 13:17

3M ago13:17

13:17

What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech…

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Breeze, AI agents, video strategy and the F-word | Avidly Talks at INBOUND 24 13:20

3M ago13:20

13:20

Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight…

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IN24 hype, best booths, being human and Partner Day | Avidly Talks at INBOUND 24 7:47

3M ago7:47

7:47

Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.

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123 - Leveraging email marketing after iOS 18 with Jay Schwedelson | Avidly Talks: Marketing and AI 30:16

3M ago30:16

30:16

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-ce…

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122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing 29:46

4M ago29:46

29:46

In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This i…

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121 - Diversity and inclusion in marketing | Inbound After Hours S04 Ep08 45:55

2+ y ago45:55

45:55

Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from min…

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120 - We chat with HubSpot Sales Professor Kyle Jepson | Inbound After Hours S04 Ep07 39:18

2+ y ago39:18

39:18

If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production. Check out our o…

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119 - What happens when your CRM powers your e-commerce? | Inbound After Hours S04 Ep06 17:09

2+ y ago17:09

17:09

Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: ht…

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118 - Agency Vs In-house SEO | Trending Upwards Ep09 12:19

2+ y ago12:19

12:19

What's the difference between SEO work in-house vs an agency? Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://vid…

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117 - Design Vs Projects | Design Vs Podcast Ep06 38:43

2+ y ago38:43

38:43

Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery. Check out our other Avidly podcasts here: https://youtube.…

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116 - How to get the most out of your PPC Budget | Paid Media Podcast Ep08 23:02

2+ y ago23:02

23:02

Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnE…

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115 - Why is my content not ranking in Google | The Strategist Playbook Ep03 23:53

2+ y ago23:53

23:53

For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the…

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114 - Meeting Project Deadlines | Managing Digital Projects Ep05 17:35

2+ y ago17:35

17:35

In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…

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113 - Improve your rankings | Trending Upwards Ep08 13:41

3y ago13:41

13:41

In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vide…

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112 - Vs Designer | Design Vs Podcast Ep05 34:38

3y ago34:38

34:38

Design debates Designer in this episode! Hear all of the insights from two designers who discuss how they made it into the design industry and how they continue to take on everyday challenges.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…

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111 - PPC Up-skilling - Yourself & Your Team | Paid Media Podcast Ep07 24:08

3y ago24:08

24:08

Looking to invest in your Paid Advertising career? Wether you are just beginning or looking to level up, this episode will cover the variety of certification & course out there to help you progress in your carer and give you a deepening understand of digital marketing in general.Check out our other Digital 22 podcasts here:https://youtube.com/playl…

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110 - Running PPC in House | Pointers and Potential Pitfalls | Paid Media Podcast Ep06 20:40

3y ago20:40

20:40

Are you running PPC in house? In this Episode we discuss the Pointers we have for you, as well as flagging potential pit-falls to stay aware of. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sce…

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109 - Where to start with your Digital Marketing Strategy in 2022 | Behind The Marketing | Ep03 36:16

3y ago36:16

36:16

Sam and Christian discuss the intricacies of planning a digital marketing strategy in 2022 and offer their thoughts on best practices for the year ahead. 2021 reviews, campaign planning cycles and channels, it's all on the table.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check ou…

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108 - Top 5 video mistakes to avoid in 2022 | Video First Ep08 19:43

3y ago19:43

19:43

We look back at the videos we created both internally and for clients during 2021 and give you our top 5 tips for mistakes you should avoid when creating your video marketing strategy in 2022.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…

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107 - How much does PPC cost? | Paid Media Podcast Ep05 31:32

3y ago31:32

31:32

How much does Paid Advertising cost?Auction image reference:https://www.vertical-leap.uk/blog/how-much-do-google-ads-cost/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…

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106 - How to work from home and not go insane | Managing Digital Projects Ep04 19:34

3y ago19:34

19:34

Join Amy and Heather as they navigate the recent working from home news, and how they can keep things top quality for clients without climbing the wallsCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind …

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105 - I'm not getting enough leads | The Strategist Playbook Ep02 25:02

3y ago25:02

25:02

In this episode, the strategists discuss another common B2B challenge - what to do when you're not getting enough leads. Listen to the team as they talk through the way they'd approach things and the tactics they'd use. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Dig…

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104 - Hiring the perfect digital marketing specialist | Inbound After Hours - Behind The Marketing | Ep01 21:03

3y ago21:03

21:03

We are hiring! Join our Content team as we discuss in depth what makes this new role so exciting and find out if you would be a perfect candidate.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sc…

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Vs Content Round 2 | Design Vs Podcast Ep04 39:13

3y ago39:13

39:13

After his first bout, Bilal goes head to head once again with Raza Kazi, but also joining them is Paul Mortimer, seasoned copywriter at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the s…

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Sales prospecting videos in 2022 and beyond | Video First Ep07 38:45

3y ago38:45

38:45

Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 …

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Website sessions are down | The Strategist Playbook Ep01 21:25

3y ago21:25

21:25

Sam's Manchester HUG talk:https://video.digital22.com/watch/rHfUtb3x2ZKcErogNBhLuLBlog optimisation tool:https://www.animalz.co/HubSpot grader tool:https://website.grader.com/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com…

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Planning Digital Projects | Managing Digital Projects Ep03 26:29

3y ago26:29

26:29

This week we sit down to discuss effective and efficient planning of digital projects in a marketing agency and how you can apply these ideas to your business. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse…

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What Does A Paid Social Media Manager Do | Paid Media Podcast Ep04 35:06

3y ago35:06

35:06

In this episode we look at what a Paid Social Media Manager does, including research, testing and most importantly, conversion tracking! If you manage your own Paid Social have a listen and let us know what you would like us to cover next.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxsc…

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Vs Content | Design Vs Podcast Ep03 35:57

3y ago35:57

35:57

This episode brings two creatives of different disciplines together. I’m joined by Raza Kazi, our Content Manager here at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 l…

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Linkbuilding: Is it worth your time? | EP06 Trending Upwards 22:31

3y ago22:31

22:31

Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://knowledge.vidyard.com/hc/en-usWant a glimpse behind the scenes at D22 life, then check out our Vlog series:https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcBFollow us on social…

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What does a PPC manager do? | Paid Media Podcast Ep03 29:04

3+ y ago29:04

29:04

In this episode we run through what a PPC manager does and how they go about their role, including the tools used. We discuss Campaign Set up, Research, Conversion Set Up, Paid Search Optimisation then we finish with running through a typical day for a PPC Manager. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJ…

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How To Psychologically Get Comfortable On Camera | Video First Ep06 38:11

3+ y ago38:11

38:11

Understanding the benefits of 1-1 video communication is one thing. Getting comfortable enough on camera to bring results is another thing entirely. Join Tom Burgess, Senior Partner Enablement Manager at Vidyard, to find out how to make sure you and your team adopt video communication effectively in your organisation.Vidyard knowledge base:https://…

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Why we teach clients everything | INBOUND AFTER HOURS S04 Ep05 27:55

3+ y ago27:55

27:55

Most agencies keep their ways of working secret, we don't. Why have we taken this approach? What are the pros and cons? What are the perceived risks? we unpack it all in this episode of Inbound After Hours.EPIOSDE LINKS:https://events.hubspot.com/manchester-uk/https://learn.keyy.org/inbound-after-hourshttps://www.digital22.com/free-2021-traininghtt…

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Vs PPC | Design Vs Podcast Ep02 40:14

3+ y ago40:14

40:14

In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22.Paid Media Podcast Episode 02:https://youtu.be/Kh03jEiUMMgCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scenes at D22…

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