The Art of Possible - Powering Growth Through Partnerships

Zinnov Podcast - Business Resilience series

Following our series on how Partnership are the key to business growth and success, Rajat Kohli, Partner, Zinnov, speaks to Alyssa Fitzpatrick, Vice President and General Manager, Sales and Marketing Group and Software and Services Partners at Intel in our next episode. In this episode, Alyssa covers how Partnerships can grow businesses by increasing the reach and availability of companies across regions.

Rajat and Alyssa talk about how creating a robust, detailed partnering strategy can not only create goodwill, but helps cultivate an ecosystem, and a collaborative mindset. She emphasizes on how data helps companies carve out their product placement, within partner programs.

Speaking about the larger community of partners, Alyssa shares her vision on how software companies can all grow, with a more synergetic agenda. Using anecdotes from her 30-year journey, Alyssa compares companies of today with those of decades ago, to describe how the partnership model has evolved, and how it can be made even more effective with data, concrete measurement metrics and a rooting of trust.