Podcast Promotion 101

Your Podcast Consultant

Today I talk about something that happened on my live Saturday show Ask the Podcast Coach. We asked a few people "Where can we find your podcast?" and few people answered the podcast correctly.

ENOUGH WITH THE LINK TREES

WHY would you (in some cases) PAY to promote someone else's brand? This baffles me. If you're new to link trees, here is a definition.

A link tree allows you to create a personalized and easily-customizable page, that houses all the important links you want to share with your audience.

I have a name for that: YOUR WEBSITE?

When someone asks you where they can find your stuff you give them one answer YOUR WEBSITE.

Then on your website, you can have buttons to subscribe to the show on all the platforms.

BENEFITS OF PROMOTING YOUR SHOW

You can boost your Google ranking by having people stay on your site.

By sharing a link to your site, that then gets shared on social, which also will build your Google rankings.

If you are doing Facebook advertising, you can place the pixel.

Your audience can subscribe on whatever app they want.

SEARCH TOOLS ARE HORRIBLE

When you are saying, "find me in (app)" you may be sending your audience into a black hole. Sending them to your website eliminates them having to find you.