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Yi-Tan Tech Call 338: Cannes Advertising Gala
Manage episode 157053528 series 1208552
Yi-Tan Call: Full Version에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Yi-Tan Call: Full Version 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The advertising business has come a long way online since the first online banners back in 1993.
Simulmedia CMO Brian Wieser is just back from an annual ad festival in Cannes.
With Brian, let’s discuss:
- What’s happened to advertising since the Net and mobile phones showed up?
- How are ad-industry players positioning themselves? Who has the most leverage now?
- Where is the industry headed? Who are the harbingers?
Some of Brian’s articles as background:
10 에피소드
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