Engle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Engle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Engle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Engle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In football, or soccer, there are rules for a ball out of play. That’s exactly where we’re taking you in this podcast series. Because every four years during the World Cup, it’s more than a simple story of goals scored and athletic displays. Sometimes, the really interesting part starts after the final whistle. We crossed the world to talk with journalists and passionate fans to bring you some of these stories that all have one thing in common: the World Cup. In the stories you’ll hear, some of you weren’t even born yet. For others, you might remember it like it was yesterday. This series “Out of Play” takes you inside eight of these tales thanks to the people who actually lived them. Discover how in Football the real game often starts after the final whistle...
Engle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Engle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In football, or soccer, there are rules for a ball out of play. That’s exactly where we’re taking you in this podcast series. Because every four years during the World Cup, it’s more than a simple story of goals scored and athletic displays. Sometimes, the really interesting part starts after the final whistle. We crossed the world to talk with journalists and passionate fans to bring you some of these stories that all have one thing in common: the World Cup. In the stories you’ll hear, some of you weren’t even born yet. For others, you might remember it like it was yesterday. This series “Out of Play” takes you inside eight of these tales thanks to the people who actually lived them. Discover how in Football the real game often starts after the final whistle...
2018, Egypt has experienced tumultuous change over the last 30 years. And the country’s passion for football has not been spared. But a new football hero has risen, giving a renewed hope to Egyptian football fans. A hope that could be the most positive force for the country in a long time... Learn more about your ad choices. Visit megaphone.fm/adchoices…
1994, the whole world is excited about Colombia’s team. But Colombia’s players are under a lot of pressure, and not only to honor their team and their country: Drug lords have heavily financed football in Colombia and expecting big returns on gambling bets their team will win. Unfortunately, things go wrong from the beginning, ending in tragedy back home... Learn more about your ad choices. Visit megaphone.fm/adchoices…
In a country that is crazy about football, hosting the world cup turned into a nightmare. Already roiling in economic recession and political turmoil, Brazil plunged plunged even further into crisis. Will the country and its football be able to rise again from the ashes ? Learn more about your ad choices. Visit megaphone.fm/adchoices…
1990, Yugoslavia go to the world cup with a brilliant team. But because of the eastern bloc’s politics, Nationalism and other issues divided its people. The country was breaking apart, which threatened the team’s unity and success. The stakes were sky high : win the world cup and potentially stay united in peace...or lose and descend into chaos... Learn more about your ad choices. Visit megaphone.fm/adchoices…
Nigeria’s performance at its first World Cup in 1994 impressed the whole world. At the same time, a military dictator took control of the country. And locked up the democratically elected president. But a dramatic loss at the World Cup changed the dictator’s plans … and the country forever... Learn more about your ad choices. Visit megaphone.fm/adchoices…
1982, Spain is finally released from decades of Franco’s dictatorship. And one year before the world cup, the country faces a military coup. By welcoming the world cup Spain hopes to change its international image with one billion people watching worldwide. But nothing ever goes as planned... Learn more about your ad choices. Visit megaphone.fm/adchoices…
Peru finally qualified for the 2018 world cup after 36 years of failure. 36 years of suffering, terrorism, corruption and economic crisis. Footballer Paolo Guerrero and his teammates are breathing new life and hope into their country. What happens at the World Cup will have an impact way beyond the pitch... Learn more about your ad choices. Visit megaphone.fm/adchoices…
2016, famed Portuguese footballer Ronaldo and his teammates win Euro Cup.Portugal is one of the top favorites at the 2018 World Cup. But CR7’s persona divides the Portuguese just as much as it unites them. Many ask if Portugal relies too much on Ronaldo. It’s a love-hate relationship that can have major consequences for the team’s performances... Learn more about your ad choices. Visit megaphone.fm/adchoices…