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Fast Company에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fast Company 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Super Bowl ads and Stanley cups

59:19
 
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Manage episode 400078259 series 2701408
Fast Company에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fast Company 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.

We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

  continue reading

217 에피소드

Artwork

Super Bowl ads and Stanley cups

World Changing Ideas

19 subscribers

published

icon공유
 
Manage episode 400078259 series 2701408
Fast Company에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fast Company 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.

We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

  continue reading

217 에피소드

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